April 21, 2009 | Category: Daily Logo | Tags: Photography Logo Design

Herrell Photography Logo Design

Logo Category: Photography Logos
Logo Type: Iconic Logos
Client Location: Chesapeake, VA 23322

Project Summary:
Shane Herrell is a photographer who shoots high school seniors, portraits, commercial products for small businesses, and some weddings (in that order). Most photographers use their name as their logo, but Shane needed something they can recall when they see it along with the name.

Shane said that he liked “Capturing Life” as his business philosophy. He also believes that one can not go back in time to recreate pictures, so take them now and cherish them forever.

Shane wanted to convey a calm, classy message yet in with today’s crowd.

Design Review:
We came up with a few concepts that included elegant icons and text based designs. We tried to use intertwining initials, emblem based design concepts and camera lens shaped abstract ideas. Shane selected the elegant icon and text based concept and with a few minor tweaks we ended up with the final logo design that you can see above.

When designing for photographers, it is especially challenging to come up with the right kind of logo design. Photographers usually try to brand them selves as well as a company. This leads to ambiguity in the message that we can communicate visually.