More and more hospitals and medical services firms are realizing and in fact embracing the power of branding and logo design. Simply because each patient, no matter how serious or trivial the disease, is also a customer with needs (medical care) and wants (comfy room).
That is why it is very important to establish or enhance brand identity and medical logo design to get ahead of competition. The hospitals in Grand Rapids area (Michigan) are the recent example of this budding trend. As featured at mlive.com, the three leading hospitals – Spectrum Health, Metro Health, and Saint Mary’s Health Care – have undergone logo makeover and brand identity tweaking.
What is common among these 3 hospitals is that they retained the primary symbol in the logo design. If you scrutinize each logo, you will see that Saint Mary’s retained its cross icon and simply made an enhancement wit its Nike-like swoosh and blue backdrop. According to hospital logo, they want to hold on to its Catholic roots as the same time position itself as a “a healing organization with progressive technology and progressive physicians.”
Metro Health, on the other hand, has changed both its name and logo design. Dropping its long name i.e. Metropolitan Hospital, it also dropped the number of dots on its crucifix icon. From 16 dots (15 black and 1 red), it is now comprised of 5 big blue dots.
Spectrum is just catching up with the unveiling of its new logo last month or 3 years after the competition. It simply changed its font color to gray and improved its traditional quilt plate icon (though I think that style is being used by a leading IT firm).
