I came accross this video on YouTube that shows how hypothetically Microsoft might deal with their naming and branding excersise. This makes sense when you look at Microsoft products that line the shelfs at your local software store. They are so confusing and consumers really find it difficult to chose the right product. It is hillarious and does really demonstrate the difference between how Apple and Microsoft view branding.

PS: We too faced a similar situation in terms of how our brand and our services were expressed on our website. Our current website design (version 7) and service structure is a result of trimming out excess fat and needless graphics and design elements from the previous design. Here are a few tips to improve your website design. Prior to version 7, our website, brand representation and packaging was chaotic and directionless. Hopefully our new site design is step in the right direction.

Please do share your experiences with simplifying design and/or packaging.

This entry was posted on Monday, July 23rd, 2007 at 5:21 am and is filed under Our Opinions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.