How to Design Christian Logos
A growing number of religious organizations are turning to branding to create awareness to the community amid so many distractions these days hampering our worship to God. In the words of Richard Reising, president of Artistry Marketing Concepts:
There’s not a church in the world that doesn’t market itself. Some do it well, some do it badly. But when you don’t do it consistently and effectively, then you say clearly to the community that you don’t know who you are; you’re not professional, and you don’t take time to think about what you are about.
There are several aspects of church branding but here we will focus on developing a Christian logo to differentiate your organization. You can also visit our collection of religious logos as your reference.
Brief
It is enough to create a creative logo design. It must have depth and meaning. Before sketching anything or talking to a logo design company, your first step is to build your identity.
Try to describe your church in terms of the people in your community, dominant culture and other services you might offer like daycare services or some livelihood programs. If you have something special to talk about or a unique selling point then include that in your list. At the end of the day, this will serve as your guideline for developing your logo.
Symbolisms
Christianity is filled with symbols so use that to help create instant recognition to your logo. Very common in Christian logos are the cross, chalice, chi rho, candles, fire, and animals like fish, pelican or lamb.
Colors
The colors blue, red and yellow are very common in Christian logos. It’s better to understand the meaning behind these colors before using it. For instance, yellow signifies light or divinity while purple is for mourning and penitence. You can get more color meanings here.
