After all the revisions and logo focus group testing, you are ready to launch your new logo design. This is your chance to generate buzz and increase brand awareness. As there are many ways to launch your logo, there are also various ways to wreck this very important event.

Because your logo captures the essence of your business, it’s crucial to augment it with meaningful changes or new initiatives. Here are some classic blunders that you could avoid when unveiling your logo design:

1. Launching without consulting your employees. Believe it or not, internal stakeholders have the power to undermine your efforts. Make them your allies before going public.
2. Redesigning your company logo while facing controversies such as legal complaints or financial audit. The new logo will appear to be a contrived effort to escape from your responsibilities.
3. Having a grand logo launch without major initiatives to go along with it. It’s just a simple facelift with no value to customers.
4. Using the new logo as a silver bullet to solve all the troubles in your business.
5. Launching without set expectations about the impact of your new logo and branding efforts.

Logo design launch can be your stepping stone to revive your branding efforts. The outcome varies depending on how you approach it and the industry you’re in. It helps to ask your friendly logo design team and your logo designer for advice. Their rich experience makes them a credible resource contact for evaluating your plans.