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Improve Your Elevator Pitch to Raise Startup Capital

Tue, Jul 24, 2007

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When asking for startup funding from several venture capitalists, having a great elevator pitch is very important. This is a very concise presentation about your company, products or services designed to draw attention to your business proposal. Just like an elevator ride, you must limit your pitch to a few minutes, or about 150 to 225 words.

Go BIG Blog recommends you pitch everyone, all the time, to improve your skills in this area.

Like practicing at anything, the more you pitch, the more you learn about the pitch itself. You learn how people are reacting to your value proposition, how they are digesting your message, and whether or not you even make sense. I’ve probably given the Go BIG pitch a thousand times, but every time I modify it just a bit to make it better.

Here are some additional tips:

  • Use plain English to minimize misunderstanding.
  • Use analogies to break down complex and technical ideas. Do not babble on the technical aspect but focus on the most important advantages.
  • Be passionate when delivering your pitch.
  • Establish your credibility as an expert in your chosen industry.

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This post was written by:

Mallesh - who has written 655 posts on Logo Design Blog.

Mallesh Bonigala, an entrepreneur since 1999, specializes in logo design, graphic design, branding, website design and content management applications.

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