August 3, 2007 | Category: Business Advice |

The success of our startups is judged on how we meet or exceed our set goals. Mostly, it is all about profitability or hitting our sales quota. Needless to say, our goals set the motivation, focus and direction of our business.

That is why one of top five tips small business owners can learn from Harry Potter author, J. K. Rowling, is not to let anyone, including yourself, sidetrack you from your goal.

Most entrepreneurs get so caught up with daily operations that they forget to take a look at the big picture and overall direction of the company. To avoid committing this grave mistake, the following actions are recommended:

Know the Trends

During down times, research the current and future trends connected with your business. It can be new products, the changing consumer spending patterns, or overall industry performance. This will remind you of the big picture and prompt you to check to see if you need to adjust your goals.

Act Now

Taking the first step is always the difficult part. Stop setting your goals and start running your business NOW. Assess often to determine if the step you are taking now is consistent with your goals.

Develop New Goals

Setting new goals kills complacency and overconfidence brought by your prior successes. Find a new enemy, break new markets, and dominate the entire market. Do not be content with small victories.