Knit Nurse, a company based in Phoenix, Arizona 85016, designs, creates and sells transparent plastic containers called “Knit Kits” that include but not limited to knitting needles, patterns, yarns and other accessories. Targeting beginner to expert knitters, Knit Nurse plans to distribute the kits via outlets such as gift shops, hospital logo, airports, web site etc.
Knit Nurse client approached Logo Design Works for a non-traditional logo design that would be retro styled and different from what is already out there. The client wanted some type or types of knitting components (i.e. yarn, needles…) to be incorporated into the logo. The style had to be reminiscent of the 60′s diners with a very simple logo color scheme (black, white and possible one other color). Knitting theme needed to dominate the logo and wanted the website address located somewhere within the logo.
True to our hassle free logo design process and based on the client input and the research into the knitting industry, our logo designer came up with a few stunning concepts including the final selected design you see above. We took the 60s diner style and used a non-symetrical shape to enclose the whole logo. With in the shape, we used a customized font by tweaking the “K” and the ending “e” to look like knitting needles. Surrounding the brand name is a yarn thread that originates from a yarn ball that peeks out of the shape. Just below the logo is the company website address.