Great Minds Incorporated (GMI) is a Career and Leadership Coaching and Consulting firm which supports their clients to manifest their personal and organizational greatness! Through Career Coaching they work individually with clients to develop strategies to maximize the use of their strengths, identify and remove obstacles to their personal success, and support them to meet or exceed their career goals and objectives.

Through leadership coaching & consulting they work both with leaders and organizations to clearly develop their goals and objectives, identify and create cultures to sustain long-term peak performance, and maximize the use of individual strengths and organizational competencies. They especially enjoy working with individuals and organizations which value integrity, customer enthusiasm, high performance, and possess both the desire and the ability to accomplish great things.

Targeting individuals who want to achieve greatness, Great Minds wanted a logo that was totally different from the competition. A quick research into what the competition were using for their Education & Training logos, revealed that most were going for text based logo designs with little or no graphical icons. Colors used in the logos were also quite muted and on the whole quite understated. Considering the client’s request to make the company totally stand out, we decided to take a very visual approach to this logo design project.

We created several logo designs which included bold graphics, bright colors and a distinctly web 2.0 logo design look and feel. A couple of these concepts had an abstract human face and a hint of the “brain” and thought process. The client was immediately drawn to this direction and the final logo as you can see above is made of a bold image of an abstract human head with an abstract brain indicating thought. The colors used were striking and had quite an impact.

The font selection and placement was also carefully considered to make sure the audience undertook the professional nature of the company. A modern typeface was selected to lift the design and create a contrast between the bright and bold icon and the cold professional font treatment. The client then used the logo efficiently in their branding efforts including their website and marketing materials.