January 22, 2009 | Category: Logo Design | Tags: logo design tips

What makes you stand out from competition? The idea of having a unique selling proposition (USP) is preached by almost every marketing guru on the planet. And it’s true. No business will last long without a distinct identity. There are hundreds of ways to create one’s brand reputation. For instance, you can compete on affordability just like Wal-Mart or innovation like Apple.

Once you pick your battleground, it’s time to choose the right logo design to embody the essence of your business. Unfortunately, some starting entrepreneurs fail to see the bond between logos and USP. In fact, your logo design plays a very important part in building your USP and identity over the long haul.

Because your logo is exposed to different market segments via different media, it must convey a clear message of what your business is and what it is not. In other words, can your logo design relate to your target customers? Are you using the right logo design colors? What does the image in your logo say about your business? Does it use the appropriate font? These elements work together to convey the visual language of your brand.

Designing a logo does not rely 100% on creativity and visual appeal. It must have substance and relevance to the image that you’re building for your brand or business. At the end of the day, it must make business sense. If there’s a gap between your USP and logo design, perhaps it’s time to redesign your logo or get a fresh concept from your friendly logo designers at LDW.