September 11, 2009 | Category: Logo Design | Tags: logo design process

Logo Design Companies vs. Freelance Logo Design

When companies are looking for someone to create logos and other graphic design projects, the first choice that presents itself is what type of graphic designer to hire. On one hand, there are many logo design companies with long lists of credentials, employees, and satisfied clients. On the other hand are self-employed people who do freelance logo design from their home office. Both categories have a list of advantages and disadvantages when it comes to creating logos.

Advantages of Freelancers

Freelancers offers one key advantage, which is why this type of contractor has become more and more popular over the past few years. Freelancers have much lower overhead, which often translates into lower prices. Creating logos in one’s home is much cheaper than creating them in a professional logo studio that must be rented. When you choose a freelance worker, you may be getting the same product at a fraction of the price. Some times however, the prices might be as much as or may be more than a logo design company. This happens when you want to work with the top freelancers out there. They are quite talented and charge relative to that. An advantage paying a high premium to work with an A-class freelance logo designer is that most of them work on one project at a time, so you get complete dedication and high quality of work that would be worth the investment.

Disadvantages of Freelancers

On the other hand, there are several disadvantages to freelancers. They usually come with fewer references and, often, less experience. This may mean lower quality. Also, they cannot usually handle extremely large projects because of the scale of their operations. It is very easy for a freelancer to become overloaded or have personal/family relates issues which might prevent them from sticking to deadlines. Because there is no one to pass work off to, the result may also be diminished quality. Also working with freelancers who do can not communicate effectively in English could effect not only on the interepretation

A freelancer might also have no supervisor. This means no one checked their references and interviewed them for their position, no one is making sure they work in an ethical manner, and no one is checking the quality of their work. When creating logos, these disadvantages can have immense consequences for companies choosing freelance logo design. This however does not apply to the A-class freelancers out there marking their mark.

Advantages of Logo Design Companies

Logo design companies also have several advantages. They have more employees than a freelancer, which means a broader skills set. It also means that there are likely to be experts on a variety of topics in the company. Logo design companies can handle immense projects, and if a designer becomes sick or overloaded, there is always another pair of hands to take over creating logos for you. Most logo design companies have long lists of references as well as procedures for ensuring the quality of finished projects. Supervisors screen employees and help them maintain good working habits.

Disadvantages of Logo Design Companies

There are also disadvantages to logo design companies. They are often more expensive than freelance logo design because of the higher overhead. Some companies are less ethical than others, either not holding employees to very high standards of honesty and quality, or simply outsourcing their jobs to low cost freelancers and pocketing the difference. However, it’s easy to tell which companies do this, because reputable logo design companies will have employees listed on their website as well as examples of high quality work they have completed for other clients and most often than not would be registered with the local BBB or other such Authenticating organizations.

Freelancer or logo design companies? The choice is up to you. If you are looking for a deal and don’t mind a little risk, a freelancer can be a perfect match. If you want guaranteed quality and 100% professionalism, an established logo design company is sure to deliver a product you will love.