Thank you for your kind words.

It really depends on how much of brand recall the company already has. If the company logo has been used effectively in previous campaigns and the target audience is starting or has already recognized it, then changing the design frequently could mean the loss of the value gained for the logo.

But if a change is required because of changes with in the company, be it company philosophy or product/service direction change, then you should not be afraid to go for a redesign.

Now, how much you redesign would be the important question.

Thanks,
Mallesh

Logodesignworks is my go-to stop when I’m trying to find some inspiration for drawing any sort of simple, effective, and meaningful design. In fact, I stumbled upon the blog when I was in the process of helping my company create our first logo.

Do you think that it is a good thing or a bad thing when a companies logo changes very quickly over a short period of time?