In any field, the study and analysis of recent trends is important because it helps you to stay abreast of your competitors and helps you set your own style.
From an international perspective, logo designing is becoming increasingly competitive where new technologies seem to arrive every alternate day to make the designers more and more experimental with their jobs.
As a result, on the one hand we come to see some really original works of art; on the other hand the internet has become crowded with copies and copies of the copies and so on.
Even then, taking a glimpse of recent logo designing trends is helpful because it brush up your ideas about latest technologies and their uses. More importantly, by analyzing the trends, a serious designer can get the idea about the route to success on the one hand and the hints of the ways to avoid on the other.
Here are the major logo design trends from the recent past giving you an idea about the thinking patterns of the others.
The use of punctuations, smilies etc
With world becoming more and more connected through the worldwide web, the way people communicate with each other has been changed significantly. In this age of e-mails and instant messages, you can express with a whole new range of vocabulary. Thus the logos using punctuation logos marks have become quite common, just at the days of dotcom boom, the sign @ became the most predictable feature of the logos.
Wire styled logo
The extremely creative logo designers are using this style a la Picasso to create some really outstading logos. These logos created with few frugal and subtle strokes are expected to stay on for a few more years.
Reflections
This has been the most conspicuous trend in the logo designing in the recent past. In the world of logo designing this new style has acquired the name, the new drop shadow. This style has been widely adopted to give the hint of a greater world that apparently exists on the other side of the mirror.
Hot dog signs
These signs have been used in a number of logos to give expression to the motion or sound or any emotions. Just the same way, transmission beams have taken places in the logos of wireless systems to give expression to the sharing and spreading of information.
The presence of green
The color of green has found a strong presence in the logos of recent past. This is due mainly to the spread of organic products, boom in the spa business and like. Environment becoming the hottest issue these days, this trend is expected to stay.
You can collect the necessary spices from these trendy logos to cook up your own recipe. So take cues from the past to become the trend setter of the present.
March 12th, 2008 at 6:25 am
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