June 4, 2007
| Category: Logo Design News
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I was looking at the recently revealed London 2012 new logo at http://www.bbc.co.uk/dna/606/A23431826 and cringed for a second. What is it? An Olympic logo? My god!
The crazed colors and the rugged almost child like graphic images felt too painful to look at. The chairperson for the London 2012 Olympics said “This is the vision at the very heart of our brand”. What vision? What brand?
What are they trying to comunciate? Seb Coe, the chair person said “it act as a remindinder of our promise to use the Olympic spirit to inspire every one and reach out to young people around the world”. How do they hope to accomplish this with this really confused looking logo?
Look at a list of alternative London 2012 Olympic logos and compare them to the top 10 Olympics logos. Most of those look FAR better than the one that has been selected. There is even an effort to get the logo changed by a petition that was launched.
So if we consider what Seb says, then the use of jagged shapes is an attempt to attract “young people” from around the world. So what are they hoping young people would see in this image? What about the color? Why pink?
Initially I thought that the jagged shapes really stood for some thing. Could the top left hand shape be “2″ and the rest of the shapes make up “2012″? What about the dot in the center?
Another important drawback with this logo is that when scaled down the 5 rings of the Olympic emblem can hardly be seen. I am seriously thinking of coming up with a few designs myself and posting them here.
I love Seth Godin’s take on this.
June 7th, 2007 at 12:05 pm
[...] if your nephew did it. Most designers know what they’re doing. (Though if they give you the London 2012 Olympics logo, maybe you chose the wrong [...]
November 8th, 2007 at 11:29 am
[...] Then again, I must not be surprised for this sloppy design was a product of Wolff Olins, the same company behind that utterly terrible London 2012 Olympics logo! [...]
November 13th, 2007 at 11:20 am
[...] that hideous London 2012 Olympic logo, officials of Madrid 2016 Foundation opted not to hire a professional branding firm and relied on [...]
November 27th, 2007 at 1:33 pm
[...] to a news article, the city council intends to drop this expensive logo by spring. Apparently, its plans to increase awareness and encourage people to visit, live, work [...]
December 20th, 2007 at 1:27 pm
[...] host country of the 2016 Summer Olympics, the Brazilian Olympic Committee has unveiled the official Olympic logo of Rio de Janeiro, Brazil dubbed as [...]
February 19th, 2008 at 7:35 am
[...] Others call it rubbish, bland, boring, predictable, and meaningless just like the disastrous London Olympics logo design. Like this article? Subscribe to our RSS feed Add to Del.icio.us | Digg This! | [...]
May 18th, 2009 at 6:21 pm
[...] welcomed by the people in general, and one recent incident is the London 2012 Olympic logo. The London 2012 Olympics Logo Design has been under great criticism not only from the British but also from the logo designers all over [...]
June 29th, 2009 at 11:04 am
[...] logo designer and the business that has the logo. The best example can be the logo designed for ‘London 2012 Olympics’ – a causal visit to their official website shows us the aversion people have to a ‘bad’ [...]