Logo Design Blog

For majority of the non- British people, the existence of London police is to found in the pages of literatures or on the movie screens. Who can forget the characters of Scotland Yard police officers coming alive in the pen of Sir Arthur Conan Doyle? Or who can possibly forget the London police officers’ efficient role in cracking the spine-chilling mystery of Jack the Reaper?

So the City of London Police and their distinctive looks are not altogether unknown to the people of rest of the world. Although there is also the Metropolitan police force, it is always the image of men in white uniforms flaunting Royal looking logo is permanently stamped in the psyche of the outsiders.

But, this long standing image of London police is going to be changed. Since late April this year, the City of London Police has started to wear a new identity. Within next six months there will be a complete revamp in their uniform as well as the police vehicles. The newly designed logo will appear on all their stationeries as well as on the website, www.cityoflondon.police.uk.

Why this sudden redesigning of the City of London Police? Actually the initiative has been taken as a part of the ongoing project of City of London rebranding by David Pocknell, which started back in June last year.

The objective behind the redesign of City of London Police logo has been explained by Gareth Simpson, the creative director of 2tempo, which is shouldering the task of redesigning: ‘The City of London Police is part of the City of London and the logo had to be updated to reflect that. The two need to tie quite closely together yet also stand apart as individual identities,’ says Simpson.

So how is this new identity for the famous city of London Police? This new logo bears the same typeface as the City of London. In order to add a distinctive flavor, some extra elements have been added. As for example, it has been adorned with a chequered pattern, which characteristically appears on the logos of all other police forces in the rest of Britain.

A few design aspects have been given special consideration at the time of designing this new City of London police logo. What are these points?

• First of all, the logo needed to look “sturdy” as it is essentially related to a power establishment.
• Secondly, the logo needed to have strong visual elements so that it can be recognized even from a distance.
• Last of all, it needed to have its own unique appearance, so that it is instantly recognized by general public.

The logo created by the design firm 2tempo seems to fulfill all these criteria too well and the outcome is quite alluring to watch. As observed by Simpson, it has been an interesting experience for the firm to develop a logo for the police force.

To view the contemporary identity of historically renowned City of London Police, visit their revamped website at www.cityoflondon.police.uk.

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