The city of Midland, Michigan has unveiled its new logo design to build a consistent, energetic and strong brand identity to help attract business investors, professional workers and tourists.

This fresh city logo features the name of “Midland” in all capital letters, a set of square boxes in different colors at the right side, and the tagline “A Million Brilliant Possibilities”. Well, the colorful boxes are not confetti but a symbol of Midland’s colored directional road signs which promote the best places in the city.

Midland hasn’t changed its logo in recent years nor used it to unify the city. According to the designers, the city is still perceived as the “City of Modern Explorers”. Hopefully, this re-branding initiative will tell the world that there are more things to do and discover at Midland.

Just like any business, having a recognizable logo and unique slogan enhance brand image. But more than a mere redesign it should be accompanied by some significant changes. A symbol, no matter how creative, is just a symbol unless you put meaning to it.

via The Bay City Times

This entry was posted on Thursday, February 28th, 2008 at 6:31 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.