Award Winning Logo Design Team
Governor Jim Doyle of the State of Wisconsin announced a new logo for the state. He said the new logo was part of an effort to build a unifying competitive brand and business strategy for the state. Doyle first announced this initiative a year ago when he asked his Department of Tourism to explore the attributes that differentiate Wisconsin from its competitors.
The new logo depicts a slightly customized font for “Wisconsin” and a slightly abstract tag line”Live like you mean it”. On top of the name is a silhouette of a man in an upside down position supposedly doing a cartwheel.
“No matter how people come in contact with Wisconsin, they’ll know precisely what we stand for in this state,” Doyle said. “We are a place where the people are fiercely proud, hard working, loyal and have fun with life; and where the culture fuels creativity and embraces original thinking.” I am not sure how these attributes are depicted by the new logo. I don’t see any connections to culture or original thinking. In fact on some online blogs have said that the tag line was ripped off from ‘Bacardi,’ which also uses ‘Live Like You Mean It.’
$50,000 of tax payers money was used for the new logo design and associated brand language. I am not sure what to say to that. Here we have people paying us $147 and getting awesome logo designs!
Hi Mallesh,
Yes, you are right. The new logo doesn’t represent anything in particular, let alone culture and original thinking! What is the person on the letters doing — it doesn’t even look like he’s cartwheeling. At least there would have been some meaning if the silhouette had been made to sit leaning against the first part of the letter W with the bum on the middle (which looks like a stool, as it is) and stretching feet out on the third line extension, which might have given the impression that one could relax and enjoy life in Wisconsin, it might seem a little too relaxed or even lazy, though. Wisconsin must rethink!?
I agree with BONCH. Is the figure a kid or adult? If it is an adult, I tend to think of, ‘people not working hard, but playing all the time’. If it is a kid, the word Wisconsin could be replaced with KiddieTown and it would be more appropriate. It really says nothing to me at all.
Also, does an adult/kid doing a cartwheel (or hanging-on for dear life) in some way translate to ‘live like you mean it’? Just not sure what this is saying…
$50,000? Wow.