New Logo for Disney’s Hollywood Studios
As a way to update the brand image and exude new aura to Walt Disney’s movie-studio theme park, it will be renamed from “Disney-MGM Studios” to “Disney’s Hollywood Studios”. Moreover, a new logo design was unveiled last October to symbolize this major change.
The cluttered logo combining the MGM insignia and Mickey Mouse with a clapboard will finally say goodbye after hanging at the gate of the theme park for 18 long years.
It will be replaced with a simple yet very refreshing design effective January 7, 2008. Since Mickey Mouse is a very important figure for the company, he is still featured holding a clapboard inside the letter “O” of the word “Studios”.
A major difference is the use of fonts. The old logo used three dominating colors which are blue, white, and yellow. On the other hand, the new logo of Disney’s Hollywood Studios uses only the black as its dominating color with a simple gold lining.
You might notice both designs use 3 major fonts to represent Disney, MGM or Hollywood, and Studios.
More importantly, this is not just a simple makeover to create a buzz. Disney will add a new ride called Toy Story Mania!, a new outdoor show called “Block Party Bash”, a new High School Musical street show. All these additions are meant to augment this major re-branding effort.
Via LogoBlog
