Award Winning Logo Design Team
In 1989, Nike launched the ACG (All Conditions Gear) division targeting the outdoor market. Working with a team of athletes and mountain guides, Nike designed the collection to appeal to everyday athletes who depend on their gear to handle the challenges of trail and stream. The designers continue producing cutting edge styling and performance in innovative apparel. Utilizing their R&D department to best effect, they continue to produce styles that offer the very latest technology in super limited quantities.
The ACG sports logo design is a simple iconic logo that combines the Nike icon (the swoosh) and two triangles facing side wise. The two triangles look like an abstract representation of human lungs. Perhaps this is to show the core of endurance and the strength needed to navigate the outdoor adventures.
I like this logo because of the simplicity, the warm color and the integration of the Nike core logo.
