Online Language Learning Logo Design
Online Language Learning Logo Design
Located in West Hollywood, Californina, Lingua Edge is an Online language learning (mainly English as a Second Language) and English language teacher training company. Courses are offered as self-paced or live through virtual classroom environment.
Target Market
Language learners both here in the United States and overseas. Our secondary market is for English teachers who need a teaching certificate to enhance credentials or to teach overseas.
Client Requirement
The client really did not have any ideas on what they wanted from their logo. They simply said “Should emphasize training/education, but nothing too heavy or “institutional”".
Initial Concepts
Because we did not have any direction or input from the client we had to do a lot of research into the specific online language learning industry and the competition and came up with these initial concepts:
Final Logo Design Concept
The client liked #1 with the speech bubble at the end, and the font in #4. The client wanted “LinguaEdge” in the actual speech bubble. So we incorporated the company name inside a speech bubble resulting in a simply and quite “Web 2.0″ kind of logo.
