The idea of having 100s of designers presenting you with logo design ideas and the ability to pick one winner and pay just that designer might seem quite appealing. In fact it is like a fairy tale. If you do not think of the realities of…
With so many low-energy and low-cost ways of promoting your small business brand on the internet, many people assume that they don’t need to promote their brand ‘in person’. While internet branding and marketing venues such as social networking are certainly important, live events can…
In today’s video, I talk about the importance of listing your restaurant or any other service business that depends on local traffic in Google Maps and Google Places Optimization. With more and more people searching for local services via Google Maps, it would create a…
The term ‘small business’ covers a wide range of business models and brands. A small business might make seven figures and have multiple employees, or be a single mother supporting herself from her laptop. Many of these very small ‘Mom and pop’ or sole proprietor…
In this video I talk about an online store that a friend of mine runs and how he is looking at the wrong competition and running marketing and SEO campaigns based on that. It is very important that you identify who your competition really is…
Whether you have an established small business or are still in the planning phases, you may feel a little daunted by strategic analysis. Even the term is intimidating! However, strategic analysis is actually a simple, concrete way of evaluating your small business and identifying future…
In today’s video, I talk about unnecessary policies and processes on your ecommerce website and your sales flow that actually alienates your customers and drives them away. Of course this is just a very simple list but the idea is to get you thinking about what you…
