Some people are really into the Campus Crusade for Christ, while others seem to never have heard of it. There are surprisingly few people who lie in the middle ground, who are aware of this organization yet have no opinion about it. The old brand…
As the oldest musical publisher in North America, G. Schirmer has had a huge impact on American music. The company has introduced Americans to some of the best known European classical works during an era when American music was composed mostly of hymns and folk…
There was a time when PayPal was the only major e-payment company, preferred by eBay (and owned by them as well). However, more and more e-payment options are popping up. However will customers decide which one to use? Brand will be a huge part of…
Evernote is an interesting company because it is both an example of good identity creation tool all in one package. Here are a few notes on this company’s logo design and brand, as well as a few ways that you can use it in your…
Sometimes a company must rebrand because they have outgrown their old corporate identity. This is the case with internet retail giant Overstock.com. The name suggests that the business specializes in overstock merchandise, and this was once the case. However, Overstock.com now offers many things in…
Marsh & McLennan Companies, an American company specializing in risk management and insurance for corporations as well as professional consulting services recently rebranded. The new logo is beautiful, but it seems a little familiar to those of us in the design world. The new logo…
Sometimes a logo design must be changed not because it is outdated or not relevant to the audience, but because the company itself is changing. The recent redesign of the Wendy’s/Arby’s Group logo is a good example of this. The awkwardly named holding company was…
