In today’e video, I talk about Martin Lindstorm’s popular and ground breaking book Brandwashed as an anchor for how brands manipulate our senses and our psyche and how small business can compete with such brandwashing. I take 3 examples from the book to illustrate the points. I…
How much do you love your earbuds? For many of us, these are throw-away items, an accessory destined to be left at the gym or ruined by a child’s sticky fingers. Yurbuds wants you to buy into your earbuds… or, at least, their earbuds. According…
In today’s video, I explore the importance of package design and consequential branding with an brief case study of Honest Tea (http://www.honesttea.com/) and how they have successfully managed to keep their package design fresh and exciting over a period of time. Although this video does…
When it comes to concepts, this website is one of the best that we have seen. The CSS website is set up like a module on the Red Planet, with the background a rusty red sky. As you scroll down through the website, the sky…
In today’s video i talk about building a customer focused brand by offering customers what they need rather than what you want or think they need and by showing and not telling our customers our brand story and giving them a great customer experience. Other…
The Red Velvet website uses CSS design to build a brand and also to make sales. It is a great well-rounded website that contains a variety of information, yet it feels organized and easy to navigate. If you have any experience whatsoever in design, you…
In today’s video I talk about the basics of your Facebook business page optimization and a few other details. This is not an exhaustive study of the Facebook business pages nor a tutorial but rather just a brief into that would benefit small business owners who are…
Award Winning Logo Design Team