Many businesses overlook taglines and slogans when developing their brand, but these can be some of the most effective tools. A well-chosen phrase ensures that your business is more memorable, approachable, and even lovable than the competition. A professionally written tagline will promote your brand…
Most of us have had to sit through painful PowerPoint presentations. It’s really hard to think of a more unpleasant way to spend an afternoon! PowerPoint is a valuable tool, but merely using it will not make you seem more valuable or do anything to…
One of the most confusing parts of opening a small business is dealing with legal issues—regulations, laws, and most of all, taxes. While we are not accountants, there are a few general rules that affect everybody in the United States. Here are a few tips…
Higher gas and fuel prices affect everyone, but no one more than small business owners. Not only will you see your own transportation bill skyrocket if prices take their predicted climb over the next few months, you’ll get squeezed from every direction as suppliers and…
Email marketing is an important component of running any kind of website, but especially so in the highly competitive, brand-driven world of ecommerce. However, many retailers unwisely decide to do without email marketing or run their programs in a way that actually alienates their customer…
This may seem like a bad time to build a small business, what with the economy in the tank and financing harder to find than real live unicorns. However, if you have a great idea and the willingness to push through a difficult beginning, there…
When you hear the word “network”, you probably think of the wireless internet connecting your computers or even of sites such as Facebook. However, there is another important type of network: the people who you know in the small business world. While you may think…
