In today’s video i talk about building a customer focused brand by offering customers what they need rather than what you want or think they need and by showing and not telling our customers our brand story and giving them a great customer experience. Other…
The Red Velvet website uses CSS design to build a brand and also to make sales. It is a great well-rounded website that contains a variety of information, yet it feels organized and easy to navigate. If you have any experience whatsoever in design, you…
In today’s video I talk about the basics of your Facebook business page optimization and a few other details. This is not an exhaustive study of the Facebook business pages nor a tutorial but rather just a brief into that would benefit small business owners who are…
While most CSS websites amaze us with cool features, this one will warm the cockles of your heart with its sweet country charm. Calico patterns and sweet, hand-drawn animals surrounding happy people having tea combine to give this website a gentle, vintage feeling reminiscent of…
In today’s video I talk about common question that a lot of our ecommerce and online store website customers ask me. Should we use videos on our ecommerce product pages and if so, how? Using video on your product pages would be a great way…
A t-shirt website for a young t-shirt designer has two major challenges: building the company brand, and selling product. This was the lens that we used to view Inkefx. For the branding element, the website visuals create a creative brand with just a hint of…
In today’s video I talk about the recent trend in pricing models – “Name your price” or “Pay what you wish” strategy. This kind of pricing model is not suitable for all businesses but for the ones it does work, it would be quite a…
