Even religious personalities, places of worship and events are now embracing the power of logo design. One new example is the visit of Pope Benedict XVI to Archdioceses of New York and Washington, D.C. on April 15-20, 2008.

The logo shows a photo of the beloved Pope waving both hands in front of the yellow-screened photo of St. Peter’s Basilica. There is also a tagline “Christ Our Hope” to reflect the Pope’s encyclical, “Spe Salvi” or saved by hope. This is the Pope’s invitation to the people to encounter Jesus Christ in a more intimate and personal manner. There is also a text below the big tagline or overall theme saying “Apostolic Journey to the United States 2008.”

The aim of the logo designer Donna Hobson is to project the Pope with a welcoming charisma so she selected the photo of him smiling to the crowd. Hobson also used yellow and white to incorporate the papal colors in the design.

Although some people question the need for a new logo just for this occasion, I do hope you focus on the merits of the design. Similar to the concept of designing a logo for your church, it should encompass both your beliefs and professionalism. Symbolisms are very important in some religions such as crosses or other angelic symbols. The important thing is to stick with conservative and simple designs to avoid offending members of that religion.

Via ZENIT

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