September 17, 2008 | Category: Daily Logo | Tags: Daily Logo, Restaurant Logo Design

Logo Client: Peckers Fast Food

Logo Category: Restaurant Logos

Logo Design Style: Illustrative Logo Design

Logo Design Used In: Columbus, OH 43221

Logo Design Project Summary: Peckers is a new fast food delivery company that came to Logo Design Works looking for a shiny new brand identity. Peckers delivers the best and biggest wings, burgers, sandwiches, salads, appetizers, and sides.

The client wanted a chickadee character logo design that would look great on a sign, on the side of delivery vans and on staff uniforms. The Logo Design Works team came up with a great looking chickadee cartoon character and coupled with a bold font and bright logo colors, the final design was stunning.

Creating a common animal character for a logo design is tricky business. The designer has to ensure the character design is unique and still be recognizable. This chickadee character was hand drawn in pencil first. Then the pencil sketch was inked and digitized in Adobe Illustrator. The font selection also proved to be quite challenging and time consuming.

Reference photos of chickadees were used to draw the initial character sketch. We used the same process as we would when creating a mascot character design. Of course this particular character was not as complex.