Personal branding is a huge and growing field. Many people, especially celebrities, are trying to present themselves as a brand and create an image that will bring them maximum celebrity. Television stars are no exception. The latest example is the logo design representing television personality Conan O’Brien, who will be hosting a new show on TBS in less than a month.
Before we look at the Conan O’Brien logo design, we should examine what makes up his brand. He is probably best known for his hair, which is bright orange and has a distinctively shape with unusual height and a side part. He is also known well for his somewhat irreverent attitude toward, well, just about everything. This surely presented a challenge for logo designers trying to create a logo that represents his brand. How do you combine red poofy hair and an attitude problem into a coherent image? While this seems like an impossible task, the designers hit the nail on the head this time.
A black background gives a modern feeling that is also appropriate for a nighttime television star. In front of this, we see the silhouette of O’Brien’s most famous feature: his hair. It is created from a distinctive orange and red color with just a tiny amount of variation in the hue. This definitely makes it clear what celebrity the logo represents.
Further, the name Conan is written in large, bold letters to make it clear as possible. The last three letters are printed in white and placed to bear some resemblance to eyes and a nose. The first two are written in the same blocky font, but in the color pattern used to create the hair. The website is placed below in the same color scheme and font, to tie into the rest of the logo design as well as the overall visual identity.
This logo does not just represent the man whose name it bears; it shows a little bit about his sense of style and showcases one of his best known features. These features give it a higher chance of success and make it very easy for Conan’s substantial fan base to identify him even as he changes shows and networks.
We all have seen the stars brand themselves with the help of their public relations companies, and many normal people have started trying to do so themselves. A personal brand can help you build your business, make contacts, make friends, and even find a wife. However, logo design as part of a personal brand remains a field for celebrities and other stars. However, this doesn’t mean that it won’t become the next big rage in the future.
Logo design and branding are a huge part of the landscape of our lives, making it all the more important that yours stand out in the crowd. If you are interested in a logo design or any other branding element, whether for yourself, your small business, or any other kind of entity, talk to a professional logo designer today.
