Logo Client: FIT Personal Fitness and Wellness

Logo Category: Fitness Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Berkley, MI 48072

Logo Design Project Summary:

FIT is a personal training and fitness end of physical therapy clinic focusing on athletic and post-rehab clients. FIT is heavily involved in promotion of fitness and overall health/wellness being a personal training/fitness division of a physical therapy clinic.

The client wanted a bright and active logo featuring the name F.I.T. and their tag line. The client also wanted to see a combo of blues/black with perhaps splash of yellow/gold. With very little information from the client, the logo design team started brainstorming on various ideas related to fitness.

One idea was a line art of a muscular body builder logo. Another utilized a stylized font type of the acronym, yet another used a circular shape coupled with an abstract figure to convey a sense of energy and motion. The logo concept that the client liked and wanted to proceed with was a contemporary and modern design of an abstract figure in a fluid motion.

The final logo design conveyed motion, activeness, energy and was still simple enough to branded easily across all media.