Client Name: Philanthropic Business Bureau
Logo Category: Business Consultant Logos
Logo Type: Iconic Logos
Client Location: Rochester, Miami, Florida Logo
Project Type: Gold

Project Summary:
Philanthropic Business Bureau brings businesses together for a cause and connects for-profits to non-profits. Trying to connect different philanthropic organizations – working to help humanity and causes – with for profit businesses is quite a challenging business and PBB needed a strong yet friendly identity.

Target Market:
Mid-Size and Small Businesses and also nonprofit organizations.

Design Review:
The Client wanted the logo to signify togetherness & support, must be clear and concise, easily recognizable once people see it. The Solution we gave the client was an icon which depicted exactly what the client was looking for – togetherness and support. The different colors represent a variety of people coming together for support. The logo design is made up of three small leaf shaped icons, each with an abstract image of a person with their hands up. The three icons are skewed slightly to create sense of motion and vigour. The font selected was quite professional with a serif.

Stationery Design:
After we completed the logo design, we created matching business card, letterhead and envelope design. As a design element on the different items of the stationery, we used 3 colored bars (the same colors as the icons in the logo)