Here’s another great reason why you need a mascot for your business – create future customers!

According to Forbes.com, the role of a mascot has evolved from a mere gimmick to being an important tool in grabbing new fans at early ages and establishing a friendly image to the community.

In a research conducted by The Marketing Arm to find out the leading sports mascots, they used the Davie-Brown Index – a measure commonly used to know how a celebrity can influence brand identity based on different attributes such as awareness, appeal, influence, endorsement and trust.

Phillie Phanatic, the 300-pound bright green mascot of Major League Baseball team Philadelphia Phillies, emerged the most popular. Here are the the top 10 sports mascots:

1. Phillie Phanatic
2. San Diego Chicken (San Diego Padres)
3. Mr. Met (New York Mets)
4. Racing Sausages (Milwaukee Brewers)
5. Benny the Bull (Chicago Bulls)
6. Rally Monkey (Los Angeles Angels)
7. Sourdough Sam (San Francisco 49ers)
8. Rowdy (Dallas Cowboys)
9. Rally (Atlanta Braves)
10. Miles (Denver Broncos)

And what type of mascot design do you exactly need? It is all about being cute, warm and fuzzy these days. Fierce-looking characters and heavily painted Indians carrying tomahawks are no longer in.

If it is appealing to youngsters then you’re on the right track. These children do not care about these games and players. Bring in a lovable mascot and you will immediately grab their fickle attention.

This entry was posted on Thursday, January 17th, 2008 at 4:36 pm and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.