August 3, 2007
| Category: Marketing, Promotion
|
Setting up an online business is relatively easy and affordable. However, these same advantages turn the Internet into a very challenging and hyper-competitive market.
According to PowerHomeBiz, failure to understand how to convert visitors to buyers is one of the most difficult aspects of starting an online business for small entrepreneurs. Luckily, there are many proven ways to convert visitors to buyers. Some of these tips are:
Collect E-mail Addresses
Getting a visitor’s email address must be your top priority. This will allow you to follow up and fully promote your products or services. To make your effort more effective, you must offer something in exchange of their e-mails.
Usually, you can offer a “free newsletter upon sign up” to your visitors. Others give free white papers, webinars, discounts, rebates, and even consultations. You must thoroughly understand your target market first before you can develop a good bait. Be sure to follow CAN-SPAM regulations and ensure that signees can opt out at any time without explanation.
Use Captivating Headlines
Many Internet users do not stay too long on one website, leaving you far less than a minute – some experts say mere seconds – to capture their attention. You can do this by using strong headlines to quickly seduce them to read more. For some great tips, check Copyblogger’s 10 sure-fire headline formulas that work.
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