Award Winning Logo Design Team
The Advertising Council, or Ad Council, is a non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government. By acting as a coordinator or distributor of the public service adverts, Ad Council does not have to produce them itself. The Ad Council focuses on various social issues by accepting announcement requests from sponsors and distributes the public service announcements to various media outlets.
The Advertising Council media logo design is a simple text based logo that has the word Ad surrounded by a dark square and the word Council below it. This logo to me reminds me of the typical logo designs that you would see public organizations used to sport back in the 50s and 60s.
I must say that the logo design looks quite contemporary even to this day. Even though the company was originally put together to encouraged the purchase of war bonds and conservation of war materials, the early identity had none of the markings that war related organizations had from the 40s. The font is quite legible, professional and yet soft and inviting. The dark square surrounding the word Ad could be considered as a print media representation. I have seen several other public service announcement company logos, such as Strauss Radio, MediaLink, TV Access, Double R Productions, Electronic Retailing Association, MediaTracks Communications, Syndication Networks Corporation and zComm, indicate that PSA companies usually go for subdued and quite simple font treatment based logo designs.
The logo color is a kind of teal color which is also used generously through out the Ad Council website.
Distributing a public service announcement professionally achieves national TV or radio air time at a small fraction of the cost of purchasing equivalent air time. Public service announcement distribution remains one of the most cost-effective means of placing a message on the air.
