The longtime logo design dispute between the famous fashion trademark Polo Ralph Lauren (PRL) and United States Polo Association (USPA) has reached another milestone. According to the latest report, the US Court of Appeals has sided with the sports group.

The Case of Double Horsemen Logo

The suit started way back in early 80s when PRL filed a trademark infringement complaint for using the so-called “Double Horsemen” logo design featuring a pair of polo players mounted on horses while holding polo mallets. The lawsuit is against USPA and Jordache, the clothing company given the licensing rights to use this design.

There are different versions of this design – silhouette version of 2 horsemen, same version but with USPA text below, the plain drawing version you see at the right side, and that same version with USPA text below.

Though the silhouette version was found infringing to PRL’s trademark, the rest are cleared by the jury since there is no likelihood of confusion on these designs.

You can read the comprehensive legal arguments at Las Vegas Trademark Attorney blog.

This entry was posted on Saturday, March 8th, 2008 at 10:09 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.