August 2, 2007 | Category: Business Advice, Management, Marketing |

For a very long time in the business world, saying “no” to customers has been considered bad practice. How can we really say no if we have this policy of “customer is king” or “customer is always right”, right? It is even harder for entrepreneurs who have just started building a customer base. While this is difficult, the Trump Blog says saying no is very crucial to business.

You must say no to demon customers and those who are not considered your target market. It is important to train your employees to apply this policy to avoid any possible problems in the future. There are simple steps you must follow to make this approach effective:

Step 1. Set Your Policies and Priorities

Define the scope of your business by categorizing important activities and those that do no fit with your goals and priorities. This will now serve as your guideline when to say yes or no to customers.

Step 2. Give Alternatives

It is not enough to say no to customers, you must try to help resolve their problems. A good way is to provide alternative solutions to their problems or refer them to other companies who can fulfill their needs or wants.