In running your online business, there are many ways to improve your conversion rates. You can hire experienced copywriters, offer freebies, add audio, and many other tactics. But do you know that adding a simple logo can help improve your conversion rates?
Using Security logos like VeriSign, Better Business Bureau (BBB), and Hacker Safe is one of easiest way to build trust to your online visitors. This will put your customers at ease when sharing their credit card and other important personal information.
The survey conducted by IBM has shown that 70 percent of online shoppers will buy from a trusted Web site, while more than half of Americans are “very concerned” or “concerned” to buy from an unknown online retailer. Simply translated, using security logos is no longer an option but a necessity.
Many Internet marketing experts including the ultra-exclusive StomperNet have conducted several tests to measure the impact of security logos in conversion rates. The Conversion Doctor Eric Graham shares the results of his tests on this subject.
More importantly, he also pointed out the importance of putting these security logos in the right places. It can be at or near the header area, somewhere in the right hand side, and under the “call to action” of your sales letter page.
Security logos work on email campaigns, too…
Maximize your security logos by integrating it in your email marketing campaigns. Marketing Sherpa is generous enough to share the positive results of its case study on the subject.