August 9, 2007
| Category: Marketing
| Tags: Entrepreneur
What are the factors you consider important when buying a product?
Are you satisfied with your current products or services? Why?
How much is your budget?
Who makes the final decision before buying? This will help you uncover if the person you are dealing with has the power to close the sale. If not, request to meet the decision-makers.
The very two important goals of every business are hitting sales targets and generating income. However, selling is a big problem for a number of entrepreneurs just because they come from a technical background such as engineering.
As a small business owner, it will help a lot if you know how to sell your ideas and products to your customers and even investors. These are some things you can do to harness your skills and minimize sales mistakes:
Probing
Your role as a sales person is to help your customers solve their problems. Ask important questions such as:
Observe other Sellers
While experience is the best teacher, it is sometimes better to learn from others. Pay a visit to a car dealer or meet with an insurance salesperson and observe how they try to convince you to buy from them.
Practice, Practice, Practice
It takes time to be an expert in this field and your best step is to practice when possible. Every conversation is a selling process because we try to convince other people to believe in our opinion or follow our suggestions.
In case you already have an established sales process but it isn’t working effectively, you can read about Six Sigma Selling at Sales 2.0.
September 21st, 2007 at 9:00 pm
[...] it comes to selling, some entrepreneurs have an ongoing debate about which is generally better: on the phone or in the [...]
September 25th, 2007 at 9:24 pm
[...] you have relevant products all the time. You should constantly check every product line you’re selling and observe if there’s any downward trend. The bottom line is you introduce new products and [...]
October 1st, 2007 at 2:03 pm
[...] than done. Some of us come from different technical backgrounds and don’t have much experience in selling. Others are introvert by nature and might not have good people [...]