There are different factors to consider if you want to create a really fantastic mascot design or animation character. We need to find the right color combination or exaggerate the key features of our character designs, among other things.
Meowza of Aviary Business blog has emphasized the importance of silhouette. Yes, the simple shadow that many designers take for granted is the key to a good design. If most people can recognize a character just by looking at its shadow or outline then it is good enough. Just look at the famous characters below. You don’t need to see its details to identify them.

That’s why a designer should pay more attention in creating a solid and very recognizable foundation before indulging in flashy details.
Human beings are extremely lazy creatures when it comes to visual association. We have difficulty consciously remembering details and ultimately recollect most of our visuals through basic shapes.
This is a classic advice that you can also find from the book “Illusion of Life” published in 1981 by Disney pioneers as a guide to character animation. Ironically, some designers forget this simple yet very effective method because of the advances in animation.












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