Simpson University with it’s rich heritage and culture turned to Logo Design Works when they wanted to re-brand their sports and athletics teams to help motivate the team members and to inspire them to achieve great results.

The resulting mascot was that of a hawk which represented the Simpson University Sports Team’s spirit and endurance. The fierce looking hawk was created to help inspire the young athletes. The mascot is now widely used in Simpson University.

Simpson University athletics started in the 1950’s and now is comprised of 11 sports. Playing in the Cal Pac conference gives Simpson one of the biggest NAIA conferences to compete in. The Cal-Pac conference is composed of Bethany University, Menlo College, William Jessup University, Holy Names University, Mills College, Pacific Union College, and Cal State Maritime.