Smarts Dance Dress | Clothing Logos | Illustrative Logos | Guangzhou, China
Project Summary: A dance dress manufacturing company located in China came to Logo Design Works to create a logo design for them to help them launch the company internationally. Smarts designs and manufactures dance related dresses including formal, children wear and dance uniforms. After successfully becoming one of the dominant dance dress manufacturers in China, Smarts wanted to expand their costumes export business to the United States and Europe.
This was a tough project because our logo designers were not sure how to represent the company. Smarts already had a brand that was created 10 years ago. The client wanted the designers to use elements from the old brand logo into the new one. This was challenging because the old logo had an icon that looked like a boat with sails. When we asked the client, we were told that it was in fact a dancer!
After some back and forth with the client, which was a little challenging because the client was in China and communication was a little difficult in English. However, we finally managed to convince the client that the old logo and the elements that were supposed to be a dancer had no place in the new brand strategy.
We then proceeded to create an elegant line art logo design of a ballroom couple dancing. Couples with an elegant font treatment, we managed to create the perfect logo design for Smarts. The client was quite thrilled with the final logo and are in the process of rebranding and expanding their overseas export business.
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