Client Name: Docketoo
Logo Category: Web 2.0 Logos
Logo Type: Iconic Logos
Client Location: UK
Project Type: Bronze Logo Package

Project Summary:
The client is launching a social networking website, similar in essence to Facebook, but purely based around organizing social events (large or small) with your friends, family and colleagues. The client wanted a clean and fresh web 2.0 look incorporating a mascot character logo of a bird with a name which sounds similar to the brand name. There was a debate on weather to go for a full fledged mascot illustration or a more abstract route. We finally decided to take the abstract iconic route to make sure the logo design was flexible.

Target Market:
Focused on age range from teenagers to 40’s

Design Review:
The client had an idea that his company’s name sounded too much like a cockatoo, so he wanted us to make a mascot which would represent his company. The solution we gave him was a simple drawing of cockatoo incorporated with the text, making it simple yet very useful on the website. The client did not want any thing too childish and was looking for the right balance between fun and stylish. So our logo designer created a line art based design. The choice of logo colors is to inject some freshness into the design. The bird icon can be used as a stand alone branding icon too.

Here are a few of the social media networking logos out there.

Social Media Networks: YouTube, Flickr, StumbledUpon, MySpace, Facebook, Delicious, Twitter, Digg, Wikipedia, Squidoo