June 28, 2007 | Category: Marketing |

Although Baby Boomers are the biggest spenders today, the growing teens and tweens (8 to 12 years old) segments are the wave of the future. If you are catering to these segments, one of the best ways to connect and promote your brand is by actively participating in social networking Web sites. A new study from a youth-oriented marketing firm, Alloy Media & Marketing, reveals that 96% of online teens and tweens use social networking and 71% connect weekly.

If you decide to take advantage of this opportunity, you must do it in such a way that you will help enhance not interrupt their social networking experience.

In other words, give them freebies: utilities, cool downloads, exclusive content and other items of value. “Mix their music or animate their backgrounds or offer a countdown to a special day,” said Samantha Skey, exec VP-strategic marketing at Alloy.

While this approach works well in businesses involving technology and entertainment, teen and tween girls are also interested to know more about personal care products. Would it be nice if you can take the first mover advantage in this category?

There are different social networking sites now and you can choose among this list your preferred site.

Via Entrepreneur Daily