Logo Design Blog

Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground. Some are mistakes that occur in the very inception stages, while others are issues that come up after your doors are opened. All have one key thing in common: they are deadly to your branding and marketing. Here are the first five of ten branding mistakes that are more than mistakes—they are flat out disasters.
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Branding Traps that Small Business Owners Can Avoid

Many small business owners either consider branding an impossibly huge task that is too massive to undertake or, alternately, an insignificant one not worth the effort. The truth about branding lies somewhere in the middle. By following proven steps to branding and avoiding the pitfalls, it is possible to create a cohesive brand similar to that used with great success by large corporations. Here are the five most common myths about small business branding.
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Many business owners understand why they should have a business website and why it should look professional, but not how to make it reflect well on their business. Your professional online image is a conglomeration of visual cues and other subconscious information that tells customers whether you are trustworthy and capable of delivering what you promise. Here are five tips for building an online image that will make your business boom.
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The Deadly Five: Branding Mistakes That Destroy Small Businesses

Branding is one of the keys to success in the world of small business. However, inappropriate or poor branding can be one of the most devastating hurdles for a business of any size to overcome. Here are the five branding mistakes that are most likely to take you down, regardless of the type or size of business that you run.
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Being the Brand: Five Ways for Business Owners to Singlehandedly Build Their Company Image

Do you think branding is too expensive for a small business such as yours? Many companies mistakenly think this way and suffer as a result, but branding your company can be as easy and inexpensive as making a few personal choices. Here are five easy things you can do to be not just the owner of your small business, but the face of it as well just like the Five Ways to Brand Your Website.
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