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A Fun Business and a Fun Business Brand

Some decisions are good for your customers, good for your business, and good for your brand all at the same time. Having fun is one such decision. Adding a healthy dose of levity to your business will attract customers, retain employees, and make your day…

Top 10 Branding Disasters

Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground. Some are mistakes that occur in the very inception stages, while others are issues that come up after…

Top 5 Branding Myths

Branding Traps that Small Business Owners Can Avoid Many small business owners either consider branding an impossibly huge task that is too massive to undertake or, alternately, an insignificant one not worth the effort. The truth about branding lies somewhere in the middle. By following…

5 Ways to Build a Professional Online Image

Many business owners understand why they should have a business website and why it should look professional, but not how to make it reflect well on their business. Your professional online image is a conglomeration of visual cues and other subconscious information that tells customers…

5 Branding Mistakes That Destroy Small Businesses

The Deadly Five: Branding Mistakes That Destroy Small Businesses Branding is one of the keys to success in the world of small business. However, inappropriate or poor branding can be one of the most devastating hurdles for a business of any size to overcome. Here…

5 Ways To Build Your Company Image

Being the Brand: Five Ways for Business Owners to Singlehandedly Build Their Company Image Do you think branding is too expensive for a small business such as yours? Many companies mistakenly think this way and suffer as a result, but branding your company can be…

5 Essential Components of a Small Business Brand

Making Your Mark: Five Essential Components of a Small Business Brand Why care about branding? Having a trustworthy brand will help your business achieve a solid customer base and the profit margins that go with it. Your community and your competition make judgments about your…

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