Branding Archives Page 3 of 4

Five Ways to Brand Your Website

If your company has a website, you probably want that website to be a part of your branding strategy. While this can be difficult, it is not undoable. In fact, if you follow these five steps, you will be well on your way to having…

Branding Inspiration from JFK

In one of his famous speeches, John F. Kennedy, quoted a phrase from George Bernard Shaw: “Some men see things as they are and say why – I dream things that never were and say why not.’

Branding is Like Storytelling

Every brand has a story to tell. Some are inspirational while others are tragic. In so many ways, building a brand is like telling a great story. At the heart of both crafts is the power to evoke emotions from the audience. Great storytellers can…

Visibility Key to Branding Success

A good logo design is one of the important ingredients in enhancing your company’s image. But that’s just the beginning of building a strong brand. It is important to make your brand very visible to your target market. In simple terms: Out of sight, out…

Make Your Brand a Way of Life

Are you still selling “products” in your small business? Perhaps it’s about time to take a new perspective. Why not push your brand as a way of life, an idea, or an attitude? Basically, you should stop thinking of your brand as rubber shoes or…

To slogan or not to slogan

One of the questions, many start up business owners ask is weather they need a slogan and what it should be. As a logo designer, I am asked this question a lot of times. A slogan or tag line is a phrase coupled with your…

Company name vs. Domain name

The other day Brandon called us interested in our logo design service. He said that the company name was Dj Platinum Entertainment and the domain was djplatinum.com and they have been in business for 7 or 8 months. This sounded good and I said that…

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