Branding and the Evolution of Apparel Logos

The role of logo design is expanding as more and more businesses compete for the attention of consumers. In essence, logo has grabbed the spotlight in the branding world. A very dramatic display of such phenomenon lies in the apparel industry.

Twitter as a Branding Tool

Are you familiar with Twitter? It is a microblogging site where you can only write brief messages about less than 140 characters. While many online businesses are quite hesitant to use this social networking site, it can be a very powerful branding tool if implemented…

Benefits of Co-branding

Co-branding is basically combining the strengths of 2 brands to reap more profits or expand market potential. While this is a popular business practice in the offline market, it is not yet fully embraced as part of online marketing. It is very useful if both…

Confusion Between Logo Design and Branding

There are still some entrepreneurs who mistake their logo and web design as their branding strategy. That’s why some tend to spend so much money just in re-branding and creating a new logo. At the end of the day, they will realize it did not…

The Rise of Green Branding

Going green or being eco-friendly is a rising business trend today. Thanks to the compassion and passion of the late BodyShop founder, Anita Roddick, many companies, big and small, are venturing to this direction. But how important is green branding in your business? Lee Daley,…

Strategies on Building Buzz for Your Brand

Launching a new product is one of the toughest challenges faced by many entrepreneurs. It entails a lot of creativity, determination, and clever planning. You should keep your campaign focused, consistent, and simple all the time. It would greatly help if you have a catchy…

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