Last week, global tire brand Dunlop gave away free sets of tires to those who have agreed to get the company’s “Flying D” custom logo design tattooed on their body. This happened at the Specialty Equipment Market Association show held in Las Vegas. Dunlop’s marketing…
In branding, offending any community or minority group is a recipe for disaster. Before launching any campaign or program, you should always consider the general sentiment of your target community. A very recent example of this is the beer giant Miller Brewing Co. Last September,…
Many entrepreneurs often overlook the importance of logo trademarks in their business. Others even think this does not apply for small businesses. In this competitive market where brands are worth billions of dollars, you cannot afford to be careless. Aside from your logo, you should…
