ANV (A New View), one of our clients, was starting up an new Consulting/Coaching Business where they provide a variety of solutions to corporations around Sales Leadership and Executive Coaching, Mid Management Coaching, Motivational Solutions, Hiring Talent, Training, Team Building, Sales Conference Event Planning, etc in Golden, Colorado 80403. However, they are a bit unique in that they provide both tradional services and alternative approaches and a “A New View” into the tradional programs being currently offered today.

Servicing businesses ranging from approx. 50 employees up to around 5000 employees, the client wanted a fresh approach. Some thing that is totally different from the competition. The client did not want to associate any kind of human abstract icons to show team work or employees etc.

The client wanted a font based logo that did not have a separate graphic icon. They also wanted us to use muted colors. So our logo designer set to work on the project a little apprehensively since the requirement was highly restrictive. However, they welcomed the challenge and set to work researching the current motivational coaching industry to see the kind of branding taking place. What they realized was that most of the company logos in this industry were quite dated and looked unprofessional.

Of course the bigger companies did have good branding in place, as usual. It was the smaller businesses that lacked the polish and professional implementation of their logo designs. So, we came up a few concepts that were text based logo designs but were quite polished and elegant. The client picked the above concept and went straight for the final files with our further revisions or changes. The client felt that the design represented their unique take on the coaching business and felt it would help them create a successful brand.

Client Name: CompuNet – Business Technology Solutions
Logo Category: Business Consultant Logos | Information Technology Logos
Logo Type: Iconic Logos
Client Location: Greer, South Carolina 29650
Project Type: GOLD Logo Package

Project Summary:
Compunet is a company that provides complete technology services for small businesses that rely on their computers. They deploy technology solutions that continuously monitor their client’s networks, keep their network secure, and prevent unexpected downtime and data loss. Their clients have peace of mind knowing that their network is always being watched, their data is secure, and their systems are being managed in a manner that always keep their best interests at the forefront. They are essentially an outsourced IT department for small to medium sized businesses.

Target Market:
Businesses in the upstate South Carolina area that have between 5 and 100 computers.

Design Review:
The current tagline on the client’s website – ‘Gurus of Technology’ was being changed to ‘Business Technology Solutions’. The client wanted to keep the colors of blue and orange (didn’t have to be the same exact shades) since their clients were used to seeing those colors (and the client like them). The client was open to any other ideas related to a computer logo, but wanted to see a graphic in the logo to symbolize either a computer, mulitple computers, or a computer network; or CompuNet managing a computer or a network of computers.

We presented the client with a number of options that ranged from abstract logos of computers to code based images. Finally the client selected the design seen above which includes abstract computer monitors in a networking kind of layout.

Client Name: Philanthropic Business Bureau
Logo Category: Business Consultant Logos
Logo Type: Iconic Logos
Client Location: Rochester, Miami, Florida Logo
Project Type: Gold

Project Summary:
Philanthropic Business Bureau brings businesses together for a cause and connects for-profits to non-profits. Trying to connect different philanthropic organizations – working to help humanity and causes – with for profit businesses is quite a challenging business and PBB needed a strong yet friendly identity.

Target Market:
Mid-Size and Small Businesses and also nonprofit organizations.

Design Review:
The Client wanted the logo to signify togetherness & support, must be clear and concise, easily recognizable once people see it. The Solution we gave the client was an icon which depicted exactly what the client was looking for – togetherness and support. The different colors represent a variety of people coming together for support. The logo design is made up of three small leaf shaped icons, each with an abstract image of a person with their hands up. The three icons are skewed slightly to create sense of motion and vigour. The font selected was quite professional with a serif.

Stationery Design:
After we completed the logo design, we created matching business card, letterhead and envelope design. As a design element on the different items of the stationery, we used 3 colored bars (the same colors as the icons in the logo)

Client Name: SageWerx
Logo Category: Graphic Design Logos
Logo Type: Iconic Logos
Client Location: Waldorf, MD 20601 (Maryland Logo Design)
Project Type: Gold Logo Package
Project Cost: $497

Project Summary:
The client owned a small technology consulting firm that provides enterprise technology consulting services to large system integrators. He wanted his image to be corporate yet eye catching.

Target Market:
Federal Government and large system integrators (like Lockheed Martin and Northrop Grumman).

Design Review:
The client wanted to use a sage leaf in the designs, yet asked us to keep the icon simple. The idea we came up with had a sage leaf incorporated into a gear, depicting the idea behind the name SageWerx, where the sage leaf and the gear stood for the name and the service they offer. The sage color with blue, gave the logo a corporate yet relevant look.

Stationery Design:
We then created matching business card design, letterhead and envelope design.

Actis Systems is Russia’s leading eBusiness solutions providers offering to provide a full spectrum of internet services and have thus far completed over 600 commercial internet projects, quickly achieving and holding leading market positions. Actis Web Development has been the other cornerstone of their business, spanning custom application development for new eBusiness systems and legacy iinterfaces, database design and administration, system development and integration of intranet and extranet solutions for clients both in Russia and abroad (mostly North America and Western Europe).

The Actis Systems software logo design is a traditional kind of logo with simple logo icon of a star cutting a dark circle. The arms of the star are skewed to one side creating the effect of motion and signifying the dynamic nature of the company and it’s product offering. The font for the company name is quite a normal off the shelf font. The two words of the company are differentiated by thickness.

I like this logo. They have taken a very simple shape – the star – and turned it into a brand icon. I also like the dynamic nature of the icon.

Download vector EPS version of the Actis logo design.

Download vector AI version of the Actis logo design.

Download web JPG version of the Actis logo design.

Download transparent PNG version of the Actis logo design.

Disclaimer

Logo Client: Westways Staffing Services

Logo Category: Business Consultant Logos

Logo Design Style: Text Based Logo Design

Logo Design Used In: Carlsbad, California Logo Design 92008

Logo Design Project Summary: Westways are a temporary nurse staffing agency serving Southern California, Nevada and Arizona (see Arizona Logo Design). They are locally owned and managed because they believe the individualized service will best address the specific needs of the facilities they serve.

They are experts in the health care staffing field and have been present in the hospital logo community developing the specific knowledge needed to meet the ever changing, day-to-day, supplemental staffing needs of our client facilities.

Westways for looking to rebrand and came to Logo Design Works to help them come up with an identity that stayed true to their core representation but was up to date and modern. WWS would like to incorporate the existing EKG wave (the heartbeat) typically associated with health services.