Women and children are treated as second class citizens throughout the world, a fact that is simply not recognized by many people in more tolerant nations. Half the Sky is an organization dedicated to bring attention to the situation. Based on the book with the same name, Half the Sky is a media project that will include a Facebook game, PBS television series and several short films. The project now has a logo design that is intended to represent the project and its efforts.

This logo features the words ‘Half the Sky’ in lower case in a simply but thick font. This wording is placed next to a view of a blue sky cut into halves, tying into the name. The two halves form an equal sign, referring to the equality being sought by the project.

This is, on the whole, a good identity for this media project. It is direct, to the point, and recognizable. The image portrays many of the organization’s goals and certainly represents its name. However, there are a few things that we don’t like as well.

First, the way the lettering aligns with the image seems a little off. If it were completely even, it would give the logo design a more unified feeling. The two lines of wording don’t seem to fit neatly together, although this may be due to the difference in height between the lettering and the two dashes on the equals. Last, we have to wonder how this logo will work in very small applications, such as embroidered on a polo shirt or printed on a business card. Is there a simpler version that will work for these applications? We sure hope so. As is, it would look horrible if printed in one color, so we hope the organization/media project has a huge materials budget.

A few things that we love about this brand: it is distinctive because, in general, most logos do not use photographs. A vector-less logo is certainly a novelty, and it suggests that this project is more than just a business venture, which is accurate. It is somewhat simple and even restrained, which makes the message all the more powerful. This logo design is going to be used internationally, and the images of an equal sign and a blue sky are recognized universally. It can be difficult to create a simple yet effective design that works well all over the globe, so this design deserves praise and props.

The name of the organization is that of a New York Times bestselling novel on the same subject, but also on a Chinese proverb that “women hold up half the sky.” While there are usability issues with this logo design, it is important to remember that this is not merely a logo. It will be used in a television show and on a Facebook page, in both animated and still formats. It is a graphic representation of a concept and a story.

The world of logo design is rapidly changing. We never considered that the future would hold photographs used in logo design. However, we are seeing this motif more and more, and in many cases it works beautifully.

ANV (A New View), one of our clients, was starting up an new Consulting/Coaching Business where they provide a variety of solutions to corporations around Sales Leadership and Executive Coaching, Mid Management Coaching, Motivational Solutions, Hiring Talent, Training, Team Building, Sales Conference Event Planning, etc in Golden, Colorado 80403. However, they are a bit unique in that they provide both tradional services and alternative approaches and a “A New View” into the tradional programs being currently offered today.

Servicing businesses ranging from approx. 50 employees up to around 5000 employees, the client wanted a fresh approach. Some thing that is totally different from the competition. The client did not want to associate any kind of human abstract icons to show team work or employees etc.

The client wanted a font based logo that did not have a separate graphic icon. They also wanted us to use muted colors. So our logo designer set to work on the project a little apprehensively since the requirement was highly restrictive. However, they welcomed the challenge and set to work researching the current motivational coaching industry to see the kind of branding taking place. What they realized was that most of the company logos in this industry were quite dated and looked unprofessional.

Of course the bigger companies did have good branding in place, as usual. It was the smaller businesses that lacked the polish and professional implementation of their logo designs. So, we came up a few concepts that were text based logo designs but were quite polished and elegant. The client picked the above concept and went straight for the final files with our further revisions or changes. The client felt that the design represented their unique take on the coaching business and felt it would help them create a successful brand.

Micro-Ant is an antenna design, development and manufacturing company. The company designs antennas for specific applications for companies that integrate the antennas in completed systems usually for the end user. The designs are all unique and they adapt their intellectual property for the specific use of the customer. They typically reduce the size and cost of the antenna and improve the performance as opposed to the customer’s other solution. They rarely compete with other suppliers since they are not in the business of supplying a commodity product. Their typical customer is a system’s integrator like Hughes,Harris, Lockhead, Draper, etc.

The client already had an existing brand and wanted us to redesign their logo. After a brief discussion, we suggested to the client that rather than a logo makeover, it would be better to start from scratch and define the corporate philosophy and then distill that into a new logo. The customer was happy with this suggestion and after a couple of days of corporate soul searching came back to us with a brand new brief and company business mission statement.

Armed with the company new mission statement, our logo designer set to work researching and brainstorming for ideas. A bunch of logo concepts were developed for the client, some involving an 8 legged robotic ant (from a suggested 3D logo mockup by the client) to a few more subtle yet effective designs. The client finally selected the concept seen above. The engineering logo is shows an icon of an abstract antenna with waves emanating outwards. The font selected was quite modern and cutting edge to reflect the cutting edge equipment that the client provides. Metallic grey and red were used to give the design a web 2.0 logo style.

Knit Nurse, a company based in Phoenix, Arizona 85016, designs, creates and sells transparent plastic containers called “Knit Kits” that include but not limited to knitting needles, patterns, yarns and other accessories. Targeting beginner to expert knitters, Knit Nurse plans to distribute the kits via outlets such as gift shops, hospital logo, airports, web site etc.

Knit Nurse client approached Logo Design Works for a non-traditional logo design that would be retro styled and different from what is already out there. The client wanted some type or types of knitting components (i.e. yarn, needles…) to be incorporated into the logo. The style had to be reminiscent of the 60′s diners with a very simple logo color scheme (black, white and possible one other color). Knitting theme needed to dominate the logo and wanted the website address located somewhere within the logo.

True to our hassle free logo design process and based on the client input and the research into the knitting industry, our logo designer came up with a few stunning concepts including the final selected design you see above. We took the 60s diner style and used a non-symetrical shape to enclose the whole logo. With in the shape, we used a customized font by tweaking the “K” and the ending “e” to look like knitting needles. Surrounding the brand name is a yarn thread that originates from a yarn ball that peeks out of the shape. Just below the logo is the company website address.

We also created matching stationery design for the client including business card design, letterhead design and envelope design.

Amber Rogers, an extraordinarily talented photographer approached Logo Design Works to create a stunning photography logo for use on her website and as watermark on photos that she publishes online. We took a quick look at work and instantly realized that she was highly skilled. Our task was to come up with a design that was elegant and slightly retro (60s) as requested by Amber.

Amber told us that she envisioned an original camera shape maybe appearing offcenter. Legible. Classic. Gender neutral. Classic like the 60’s. Not too loud, but bold. This logo will be used on white backgrounds and black backgrounds. With these keywords and requirements, our logo designer came up with 4 different logo concepts showing abstract camera lenses, a little retro and bursts of flash. Amber immediately like the concept you see above and finalized it.

Creating photography logos is quite challenging because the designer has to capture the personality of the photographer. These are usually highly skilled and creative individuals and a corporate or stuffy looking design would not help them at all. The usual inclination would be go for cliched ideas showing camera shapes or photo frames. These could work well, some times, if the treatment is perfect. However, it is very easy to make them look cliched and clip art like.

Drawing inspiration from the work done by the photographer is a good way to start. A quick look at the photography portfolio would reveal the style of the photographer – usually. Are the photos bright or dark, are they colorful or moody, does the client focus on portraits or groups etc. If the designer can form an opinion based on these observations then it is easier to come up with concepts that reflect the client’s style.

Zubara Films, producer of feature, documentary and corportae films and located in Qatar came to Logo Design Works for a new media logo design. Dabbling post-production in their own studio, Zubara catered to local government sectors, government Organizations and produced films for audience in Qatar from different cultures and languages. The client wanted a strong and elegant logo design for their media brand.

Zubarah is a ruined and deserted town located in the northwestern coast of the Qatar peninsula about 105 km from the Qatari capital of Doha, part of Madinat ash Shamal municipality. It was also a fortified town with an inner and an outer wall. The client initially wanted to see some sort of castle or fort in the logo to tie in with the name and the place the company was named after. So created a few abstract castle icons.

Al Zubarah in Qatar, Doha

Zubara Films Initial Logo Design Concepts

The client was quite excited at the direction and wanted to see a 3D logo representation of the castle icon to see how it would look once it was showcased in the titles of the movies and films they would produce. So we added a little bit of gradient to the castle icon and showed the client the following revision.

Film Production Logo Design Revisions

After the revisions were presented, the client took a long time to get back to us. Apparently, the client and his partners were actually rethinking their brand strategy. The felt that a lot of the local businesses were using castles and forts in their logos. They did not want to be one in the crowd and wanted to have a more modern and international feel to their brand. So we talked over the finer details of their new brand direction and went back to the drawing board. Normally, at this stage we would require the client to start a new project if the original direction or strategy presented to us changes. But in this case, we decided to go along with the client and see how we can help them.

We then presented the client a bunch of modern logo design concepts. From these the client selected the one shown above because of the abstract “Z” icon and the way the two cables were presented breaking into digital bits. Some thing that was close to how they felt they were producing films. A few more minor tweaks and the logo was finalized. We then moved onto creating matching stationery design.

Zubara Film Production Company Business Card Design

Nathan Mountain, a US Coast Guard Certified fishing guide approached Logo Design Works to create a new brand logo for his already thriving fishing tour business. Currently fishing the Wal-Mart Stren Series, BFL Series, and FLW Tour tournaments, Nathan also guides for striper, bass, crappie, and bluegill on all East TN Lakes including Cherokee, Douglas, South Holston, Norris, Fort Loudon, and Watts Bar. Nathan was also featured on Knoxville’s Channel 8 Volunteer TV Sports Overtime with fishing tips.

Nathan also offers family tours including bluegill fishing tours for the young. Providing navigational tours of all the area lakes including the Tennessee River system, Nathan had created a brand that was quite sought after and needed a great logo to enhance his brand further.

Nathan wanted to feature a fresh water fish such as a bass, crappie or bluegill in the logo. So our logo designer went into illustrative design mode and created 4 different concepts with illustrations of fish in them. The client picked the emblem style logo concept shown above and with out any further changes or revisions, Nathan finalized the design.

Nathan gave this kind testimonial: “My logo was awesome and fit my business and personality very well. Logo Design Works was very speedy with the designs. In the past I’ve had other companies take weeks to give me a finished product. Bravo!!! Nathan Mountain”

Smarts Dance Dress | Clothing Logos | Illustrative Logos | Guangzhou, China

Project Summary: A dance dress manufacturing company located in China came to Logo Design Works to create a logo design for them to help them launch the company internationally. Smarts designs and manufactures dance related dresses including formal, children wear and dance uniforms. After successfully becoming one of the dominant dance dress manufacturers in China, Smarts wanted to expand their costumes export business to the United States and Europe.

This was a tough project because our logo designer was not sure how to represent the company. Smarts already had a brand that was created 10 years ago. The client wanted the designers to use elements from the old brand logo into the new one. This was challenging because the old logo had an icon that looked like a boat with sails. When we asked the client, we were told that it was in fact a dancer!

After some back and forth with the client, which was a little challenging because the client was in China and communication was a little difficult in English. However, we finally managed to convince the client that the old logo and the elements that were supposed to be a dancer had no place in the new brand strategy.

We then proceeded to create an elegant line art logo design of a ballroom couple dancing. Couples with an elegant font treatment, we managed to create the perfect logo design for Smarts. The client was quite thrilled with the final logo and are in the process of rebranding and expanding their overseas export business.

Pools Patios & Spas Inc. | Spa Logos | Illustrative Logos | Marathon, FL 33050

Project Summary: Pools Patios & Spas Inc. constructs and develops Custom Swimming Pools, Concrete or brick paved patios, custom spas, Water falls, Rock features, and remodeling. With creative designs and sturdy construction, Pools Patios & Spas Inc., comes up with stunning swimming pools and patios. They came to Logo Design Works to create a logo design that fit their company well.

Targeting Affluent Home owners, Builders, hotels, an condos, the logo needed to reflect the beach side and Caribbean look and feel. The client wanted the logo to be colorful – almost playful – and be warm and friendly.

The Logo Design team researched a little bit and realized that the competition were using outdated and quite mono colored kind of identities and saw an opportunity to set the client apart with a bright and fun logo design.

The final design selected by the client included line art images of a pool, a beach chair, a palm tree and the sun. With bright yellow, eco green and cool blue colors, the final logo design created the right kind of impact that the client was hoping for.

CrawKids Clothing | Clothing Logos | Illustrative Logos | Rayne, LA 70578

Logo Design Project Summary: A clothing company looking to create a unique brand image by having a Crawfish in it’s brand label. CrawKids caters to children, right from 0 to 14 year olds. When the client came to Logo Design Works, they wanted to “stand out” kind of brand identity.

Utilizing a stylized drawing of a crawfish, the logo design was unique enough and yet related to the company name. Since the client wanted to use the logo not only the designer labels on the clothes but also on merchandising such as custom t-shirt designs, caps, bags etc.

But not following the trend – usually demure and subtle font treatments that the local competition were using, Crawkids was able to create brand awareness straight away. Further more, it was able to communicate directly to its target market of young children aged 0 to 14.

Logo Client: Silver Leaf Limousine Inc.

Logo Category: Services Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Marietta, GA 30062

Logo Design Project Summary: Silver Leaf Limousine proudly serves the Atlanta Metro area, and is a reliable source for luxury ground transportation. Whether it is car service for airport transfer, corporate travel or private event. Silver Leaf came to Logo Design Works to create an elegant logo design that would set them apart and communicate with their high end market segment.

Targeting primarily corporate transportation, business travelers, conventions, family vacations to and from airport, corporate dinners or team bonding, sporting events and concerts, golf outings etc., Silver Leaf was hoping to project an image of efficiency and elegance with their new corporate logo.

The Logo Design Works team presented the client with several different ideas including some which showed line art of stretch limousines etc. The client however, decided not to go down the regular marketing presentation channels and wanted to go with a concept that had a leaf enclosed in a 3D logo design orb. The client selected the final logo concept and we then created elegant business card design and letterheads.

Creating a logo for a long established company can some times be daunting since the logo designer should be able to try and keep any brand recall the company might have had with the old logo design. in this case, we kept the reference to a leaf in the new logo (albeit a different leaf design).

Logo Client: Primachem Chemical

Logo Category: Manufacturing Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Indonesia

Logo Design Project Summary: Primachem is a new Industrial Chemical Trader, importing selling colorants for Paint, Printing Inks and Plastic products from Asia (China, India, Korea, etc) by repacking these materials from their original Packaging and brand in their own brand packaging.

The client wanted to create a brand image that conveyed good quality products at reasonable costs. The client’s 15 years experience in working for World Leading Multinational Company in this business gave them an edge over the competition and Logo Design Works was tasked with creating a logo that could communicate this.

Targeting Japanese Transplant Printing Ink Manufacturers in Indonesia as well as Medium to High Sized Local companies along with Global Colorants Manufacturers as their principle suppliers, Primachem needed a modern and cutting edge logo design.

One of the concepts our logo design team came up with was based on the image of a star and a drop of liquid. Yet another logo concept was created with an arrow and upward motion to create energy. A third concept was created using an abstract 3D logo model of the globe. This was the logo concept selected by the client and after a few logo design revisions, we finalized the design and went ahead to create the matching stationery design.

Logo Client: HCI Home Builder

Logo Category: Construction Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Carbondale, CO 80623

Logo Design Project Summary: HCI Homebuilder located in a high-end custom market wanted a simple yet powerful and strong logo design for their company. The company is based out of a small town in Colorado and they service anyone involved in construction, specifically Architects and homeowners.

Facing stiff local competition from companies such as Rasmussen Construction, Hansen Construction, Silich Construction and Iglehart Construction, HCI wanted an icon that would set them apart from the other companies in that area that had dated and quite complex logos that were hard to remember.

The client was quite keen on seeing Mt.sopris, Colorado and Aspen mountains (see Colorado Logo Design), as an icon. Our logo design team came up with a brilliant and simple line art of the aspen mountains and coupled with a solid looking font was able to achieve the desired look and feel.

Logo Client: Continuum Productions Inc.

Logo Category: Marketing Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Oakville, ON, Canada

Logo Design Project Summary: Continuum Productions produce home & garden consumer shows (similar to trade shows, but for the general public). They strive to create fun, interactive, and professional environments where exhibitors (home interest companies that rent exhibit space and/or purchase sponsorships) get together with consumers who are looking for design ideas or to buy directly for their homes & gardens.

Targeting Exhibitors (home related businesses of all sizes), Sponsors (Corporate) and Consumers (buying public), Continuum Productions wanted a very clean logo design with no more than two logo colors, perhaps an icon, but not necessary. One request was to ‘play’ on the two (2) “u’s” in the company name “Continuum”. Another thought would have been to play off the idea of an integrated marquee tent to signify our “events” focus.

The important issue we had to keep in mind was that the logo was easy to reproduce with printers, and is reflective of the business (consumer events).

Our logo design came up with 5 unique logo design ideas including playing with the two “u”s in the name, a stylized iconic image of the initial “C”, a stylized sailboat design and an abstract icon of an “event tent”. The client finally selected the abstract iconic logo of the event tent and after a few minor tweaks we finalized the design.

Logo Client: Westways Staffing Services

Logo Category: Business Consultant Logos

Logo Design Style: Text Based Logo Design

Logo Design Used In: Carlsbad, California Logo Design 92008

Logo Design Project Summary: Westways are a temporary nurse staffing agency serving Southern California, Nevada and Arizona (see Arizona Logo Design). They are locally owned and managed because they believe the individualized service will best address the specific needs of the facilities they serve.

They are experts in the health care staffing field and have been present in the hospital logo community developing the specific knowledge needed to meet the ever changing, day-to-day, supplemental staffing needs of our client facilities.

Westways for looking to rebrand and came to Logo Design Works to help them come up with an identity that stayed true to their core representation but was up to date and modern. WWS would like to incorporate the existing EKG wave (the heartbeat) typically associated with health services.

Logo Client: Peckers Fast Food

Logo Category: Restaurant Logos

Logo Design Style: Illustrative Logo Design

Logo Design Used In: Columbus, OH 43221

Logo Design Project Summary: Peckers is a new fast food delivery company that came to Logo Design Works looking for a shiny new brand identity. Peckers delivers the best and biggest wings, burgers, sandwiches, salads, appetizers, and sides.

The client wanted a chickadee character logo design that would look great on a sign, on the side of delivery vans and on staff uniforms. The Logo Design Works team came up with a great looking chickadee cartoon character and coupled with a bold font and bright logo colors, the final design was stunning.

Creating a common animal character for a logo design is tricky business. The designer has to ensure the character design is unique and still be recognizable. This chickadee character was hand drawn in pencil first. Then the pencil sketch was inked and digitized in Adobe Illustrator. The font selection also proved to be quite challenging and time consuming.

Reference photos of chickadees were used to draw the initial character sketch. We used the same process as we would when creating a mascot character design. Of course this particular character was not as complex.

Logo Client: Gift Wizard

Logo Category: Retail Logos

Logo Design Style: Illustrative Character Logo Design

Logo Design Used In: London, UK

Logo Design Project Summary: GiftWizard is a web site that helps people come up with gift ideas. So the name GiftWizard is meant to suggest a wizard that helps you think of gifts. Targeting 16 to 80 year olds, the site would appeal to all UK internet users.

The client wanted a simple, non fussy logo design. It should be fun, quite bright and friendly. If a wizard was to be included as part of the image, which the client was keen on, then he should look friendly and quirky. However, if it is possible to incorporate the gift and wizard graphic elements into the text itself, so the text becomes the entire logo, still keeping the text clear, then this would be the ideal requirement.

Our logo design team cam up with a few different logo design ideas including the classic character of a wizard, a wizard’s hat logo design, a silhouette of a wizard design and an abstract magical design. The client picked the classical wizard character design and we tweaked to be quite friendly and cute.

In projects like this, where the requirement borders on being a mascot design, we decrease the number of logo concepts we show the client because it would take a lot of time and effort to create 4-6 different logo concepts of a highly illustrative character. Alternative we recommend the client to our mascot character design package.

Logo Client: FIT Personal Fitness and Wellness

Logo Category: Fitness Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Berkley, MI 48072

Logo Design Project Summary:

Personal Fitness and Wellness Logo Design – FIT is a personal training and fitness end of physical therapy clinic focusing on athletic and post-rehab clients. FIT is heavily involved in promotion of fitness and overall health/wellness being a personal training/fitness division of a physical therapy clinic.

The client wanted a bright and active logo featuring the name F.I.T. and their tag line. The client also wanted to see a combo of blues/black with perhaps splash of yellow/gold. With very little information from the client, the logo design team started brainstorming on various ideas related to fitness.

One idea was a line art of a muscular body builder logo. Another utilized a stylized font type of the acronym, yet another used a circular shape coupled with an abstract figure to convey a sense of energy and motion. The logo concept that the client liked and wanted to proceed with was a contemporary and modern design of an abstract figure in a fluid motion.

The final logo design conveyed motion, activeness, energy and was still simple enough to branded easily across all media.

Logo Client: eOutlet.net

Logo Category: Consumer Electronics Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Mount Laurel, NJ 08054

Logo Design Project Summary: eOutlet.net is an online store that sells consumer electronics to the everyday shopper. eOutlet.net’s target audience is the younger crowd, ages 15 to 40 years old. The competitors included PCRush.com, ZipZoomFly.com, BestBuy.com, CircuitCity.com, Vanns.com, and Electronics-Expo.com

The client wanted the logo to be as attractive as the competition and be able to compete with the competition with out being similar. They also wanted a clean design that was modern and cutting edge. An important requirement of the logo concepts was that they were high tech and stylish.

Our logo design team came up with 5 different logo design concepts which included contemporary and modern designs using tech related imagery. A few of the logo concepts also has abstract ideas representing the online aspect of the business.

Coming up with a design that included references to electronics, the internet and the consumer aspect of the client’s business was a little challenging. We researched the consumer electronic market thoroughly to understand what the current brands were and how the logo design trends were. We realized that, the usual “web 2.0 logos” style was not the way to go with client. We decided to use simply yet elegant visual elements to convey the message.

Logo Client: Eager Reader Club

Logo Category: Education Logos

Logo Design Style: Illustrative Logos

Logo Design Used In: Worthington, OH 43085

Logo Design Project Summary: Eager Reader Club offers literacy tutoring and enrichment services for children ages 3-8. Eager Reader Club does individual, partner and small group clubs. The enrichment sessions are fun, interactive and hands on for the children. Eager Reader Club does reading and writing activities, literacy games and projects with the children. The focus of the business is on the group sessions. The primary means of advertising is direct mailings, direct advertising, word of mouth, referencing, referrals, etc.

Eager Reader Club targets middle-Upper middle class parents of children ages 3-8 in central Ohio. One of the requirements was that the audience should see the logo as cute and picture their child as an ‘eager reader’.

The client also wanted to have a playful design with images of children characters of different ethnicity. The client liked the idea of the children being stick figures as well. The logo design team came up with 5 different concepts of drawings of children in front of a book. The client picked the one with the stick figures and after a few revisions we finalized the design.

Logo Client: Celtic Ridge Animal Farm

Logo Category: Animal Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Davison, MI 48423

Logo Design Project Summary:

Celtic Ridge raises Labrador Retrievers, horses and various other animals. The owners live on a small farm in the country. The client wanted the logo to have a sign made for the entrance way, and to put on the side of their truck and horse trailer is all.

Using green (and silver) and word “Celtic” maybe Irish enough but the client wanted a distinct irish feel to the logo. Our logo design team came up with 5 concepts using imagery such as contemporary design of rolling hills and sky, iconic images of pine trees, initials in traditional celtic font and designs of the celtic knot. The client finally chose the celtic knot as the final design and we tweaked the knot a little before finalizing the logo.

Logo Client: Bugbrooke Pharmacy

Logo Category: Pharmacy Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Northampton, UK NN7 3QN

Logo Design Project Summary: A community pharmacy based in a village attached to a medical center (brick and mortar), Bugbrooke Pharmacy dispenses medicines, offers free health advice, provides remedies to common complaints i.e colds,cough,pains etc. Bugbrooke Pharmacy targets everyone, all age groups and the general public. Bugbrooke Pharmacy is based in a village but they would like to expand and they wanted like to appeal to more people and to target care homes and other professional services.

The client wanted to see a pharmaceutical branding and pharmacy related imagery and icons including capsules, tablets, medical cross and other pharmacy logo related elements. We came up with 5 unique logo design concepts which included ideas such as mortar and pestle logo, a capsule logo, abstract medical cross logo, and a stylized initial letter logo.

The client selected the abstract medical cross logo as the final design and after a few rounds of revisions we finalized the pharmacy logo design.

Client: Arabian Korean International Consultants

Logo Category: Construction Logos

Logo Design Style: Iconic Logo Design

Logo Design Used In: Dubai, UAE

AKIC is a Project Consultancy Company offering services in Construction, Architectural Design & Urban Planning, Interior Decoration & Project Management. AKIC is a Joint Venture between a Korean company Tagalder Korea (www.tagalderkr.com) and Dubai Based Group Bin Daen Group (www.bindaengroup) offering the services of the former in the joint venture Company.

AKIC targets Developers , Contractors , Marketing Consultants, Real Estate Companies & Businessman etc. Clients include Samsung Construction , LG , Hyundai , Koress, Deloitte etc.

AKIC was looking for a royal and elegant look that would appeal to the target market when approaching Government and Top Private companies in the region such as Haliburton etc.

Our Logo Design Team came up with 5 different concepts for this client. The concepts includes ideas on stylized iconic building using a series of lines, abstract symbols of buildings and a stylized skyline. The client selected the skyline as the final logo design concept and we went ahead fine tuning that concept.

Logo Client: A Tech Medical Electronic Systems Company

Logo Category: Medical Logos

Logo Design Style: Illustrative Logo Design

Logo Design Used In: Los Angeles, California Logo Design 90045

Logo Design Project Summary: Medical Electronic Systems (MES) is a leading edge company specializing in rapid, automated semen analysis for both the human and the veterinary markets. The Company’s comprehensive line of CE and FDA approved Sperm Quality Analyzers (SQA), complimentary testing kits and disposable testing capillaries are sold through an extensive network of international distributors. MES is ISO certified as a medical manufacturer and has offices in the U.S., Europe, Hong Kong and Israel.

MES were splitting the company into two divisions – one for the human market and one for the veterinary market. The new name for the agricultural line will be “A-Tech”. To keep the branding connected they wanted to incorporate the Sperm Man Mascot Design that we created for them back in 2006, into a new A-Tech logo design.

Client: Cafe 2050

Logo Category: Restaurant Logos

Logo Type: Iconic Logos

Cafe 2050 are an eco-friendly ‘green’ cafe providing coffee, tea, home made organic cakes, fresh bread, salads and sandwiches serving the local community, early morning commuters. Potentially interested parties who are looking for a catering service with ‘green’ credentials.

Cafe 2050 sources ‘green’ products and promote healthy eating, Rain forest Alliance coffee etc. aiming to raise people’s awareness to the green agenda, carbon footprint issues and the ecological impact of human existence on the planet. 2050 is the year that the WWF predict in The Living Planet Report 2006 that the human demand on the earth’s resources will outstrip the planets ability to meet those needs and replenish itself.

The client wanted a logo that had longevity and get people thinking about the green agenda. They wanted to show the concept of “earth” in the logo but wanted to stay away from the cliche “green” logo color scheme. The result was a stylish cafe logo design that had an elegant script font coupled with a modern font for the sub text and used the grey color scheme.

Client: Brite Clean Blinds

Logo Category: Cleaning Service Logos

Brite Clean Blinds services is state-of-the-art technology. It utilizes a digital generator powering transducers submerged in a tank of hot water. The transducers vibrate at a frequency of 40 KHz creating millions of tiny bubbles that form and implode.

This repeated formation and implosion creates a gentle cleaning action known as Cavitation. Cavitation has the ability to not only clean the surfaces of items, but also penetrate into the difficult to clean internal and crevice areas. It is safe and gentle.

Brite Clean Blinds will not scratch, pit or damage items the way that conventional cleaning methods can. Anything that can fit in our machines (exept paper products) can be cleaned by this method. Our primary market is blinds and window treatments, but we also hope to eventually target electronics equipment, tv’s, computers, fire/smoke/water damaged equipment.

Our target market is any restaurant, school, or hospital logo. Specifically, any commercial client with a large amount of blinds, and a vested interest in keeping their facility clean and germ free. We can microcleanse the blinds and clean them to an almost new condition. Our cleaning process is also “green”. It’s safe for the environment and it kills bacteria, germs, and allergens at a microscopic level.

Client: Circle City Comics

Logo Category: Internet Logos

About the Company: Circle City Comics is a brand new entity that specializes in the retail of comic books and comic book archival / storage supplies. The target audience is primarily male, ages 12 and up. Kids generally get into comic collecting seriously during the ‘tween-age’ years, and there’s generally no ceiling to the age of collectors.

Client Requirement: Being that the company is called Circle City Comics, the client was afraid that it would be an incredibly boring logo to have a city skyline in a circle design just to accommodate the words in the name. The client wanted us to have complete creative freedom.

“I’m really looking for a logo that has pop while still being clean. Comic books are ultimately a fun industry, so I’m not terribly concerned with having a logo that a law office or insurance company would prefer. Have some fun designing this one! The one thing I can’t stand is when a logo is so convoluted that I have to work to make out the name of the organization. Bad fonts can also be a pain in my humble opinion.”

Client: Abbrah Publications

Logo Category: Writers Logo Designs

About the company: Abbrah Publishing LLC is online marketing consulting company specializing in pay-per-click, search engine optimization, social media strategies.

Client Requirement: The client wanted a logo design that reflected their vision and approach. Some thing that encapusulated the marketing methodology that they deviced.

Also, we want the logo design to be flexible in our website, business card design and other stationary. We have found that logos that are more vertical than horizontal are harder to work with: ie react autoparts.

Our logo designer came up with a number of different concepts involving the magical element and integration of online marketing strategies related aspects and focus. It is always challenging to work on search engine and online marketing related company brand because the abstract nature of the services offered and the new market forces they represent. But in this case I believe we were able to come up with a fantastic solution for the logo design.