Almost everyone in the United States wears denim on a regular basis, and most of these people also have a favorite denim brand. Some of this customer loyalty is due to the fit and cut of the jeans in question, but a lot of it is due to the power of the denim brand, including its clothing logo design. You probably see these fashion logos on pant pockets everywhere, because they represent some of the best in their field.

1. Evisu Logo Design

The central image of this logo design is a wavelike shape that gives a feeling of freedom and movement. This image is actually a stylized seagull that was hand painted by company founder Hidehiko Yamane. The name of the company is written below in bold, blocky letters that add weight to the flighty image. While creating your own logo rarely is a good idea, in this case the result is visually interesting and has brought the company immense success and renown. Don’t try this at home!

2. Lucky Brand Logo Design

This company recently went through a logo change, and the result is an ultra-modern and simple logo design that will be recognized by denim lovers everywhere. While there once was an image of a four-leaf clover, symbolizing luck, the logo now has only text. The wavy, ornate text gives a sense of both tradition and modernity, a fine line that few companies can safely walk. Because this paradox is particularly appropriate in the world of blue jeans, it is appropriate for this logo design.

3. True Religion Logo Design

The religious reference in the name is bolstered by a logo design with a Buddha as the central image. However, the Buddha is happy, holding a guitar and giving a thumbs-up sign to viewers. The bold, blocky letters add seriousness to an otherwise entertaining image, while the bright red color draws the eye to the logo. This logo ties in to the brand name and offers a fun, memorable image while maintaining enough gravity to be taken seriously by the consumer.

4. Diesel Logo Design

There is nothing mild or meek about this logo. First, a bold red color draws attention to the logo design. The square shape is as straightforward as you can get. The large white letters in all capitals are plain and written in a white color that contrasts with the red, creating a solid and substantial whole. This logo seems plain, but it is expressive nonetheless.

5. Mavi Logo Design

Again we see a square, blocky logo, but this time with a very different meaning. First, the lower case letters are rounded for a friendly image. The square logo shape this time contains a calming blue color. The word ‘jeans’ is written in small letters to assert the brand’s main product. This friendly logo design is very similar to Diesel’s, yet with a very different emotional result. This differences serves to show the difference that color and font choice can make in the customer’s reaction to a logo.

6. Ecko Unlimited Logo Design

The central image of this logo design is a rhino shape, which holds great significance to this company. Not only did the designer’s father collect rhinoceroses throughout his life, the rhino represents the strong and determined image that the company wishes to project. A round shape surrounding the rhino adds a friendlier, more inclusive image, an impression that is reinforced by the rounded lower case letters. Again, a bright red color attracts attention and asserts dominance.

7. 7 for All Mankind Logo Design

A key part of the brand for this company is the artisan quality of their jeans along with ultra-modern styling. The logo expresses these brand values well. First, the logo appears to be hand drawn and filled in, with the company name written in cursive. This creates a very personalized, artisan image. Second, the lower case letters make the image friendly and approachable. The plain black and white color is simple and sophisticated while allowing all of the emphasis to remain on the logo itself.

8. Armani Jeans Logo Design

Armani Jeans is a good example of how a company can integrate a line into the parent brand without diminishing either. The name of the company is written in the signature Armani font, with a line separating the name from the brand’s initials written in the same writing. Unlike other lines of Armani, there are no images, however, allowing all of the attention to remain on the name. The black and white color palette is seen commonly in luxury clothing lines such as this, and again is used in the parent company as well.

9. Mudd Logo Design

This brand of jeans is most popular among teenage girls, offering stylish cuts at a value price. The logo is a good representative of the brand. The name of the company is written in a newspaper-like font, with images of a handprint, a heart, and a flower above to make the image more inviting to the target audience. The mud brown color is directly relevant to the name of the company, but also a very trendy color at the moment.

1. L.E.I Logo Design

This company has a similar market as Mudd Jeans, but they approach their customers in a very different way. First, there are no images here. Instead of a serious, newsy font, a rounded one is shown in all lower case letters, creating a very friendly logo design. The words that the initials represent, ‘life’, ‘energy’, and ‘intelligence’, are written below the main wording. To add visual interest, the ‘e’ of the logo is angled so that it is on its side. Black and white colors make this logo ultra-modern, although still very friendly due to the round shapes and is no where near The Levi’s Logo’s Timeless Appeal.

Everyone loves luxury brands, even people who cannot really afford them. This is because most luxury brands are selling not just a product, but a dream. Whether you are dreaming of a more comfortable life or of a car that makes heads turn, these logos all are successful at capturing the hearts of the public.

1. Chanel Logo Design

Chanel is the first name that comes to many minds when luxury comes up in conversation. Part of this association is due to the brand’s carefully crafted image. The interlocking C’s originally belonged to the tony Chateau de Cremat, which gave the founder permission to use and trademark the image when the first Chanel store opened. The C’s are linked in a way that is reminiscent of jewelry chains, while the round shape and interlocking pattern hint at inclusiveness. The message that this is luxury merchandise we all can wish for has kept this fashion house a leader for decades.

2. Mercedes-Benz Logo Design

The three pointed star of Mercedes-Benz has been with the company for exactly one century, since it was introduced in 1909 to symbolize the company’s domination of land, air, and water, as the motors were used in vehicles of all sorts. The circle was added later, giving the dominant image a touch of friendliness. This combination of exclusivity and accessibility is used successfully in many luxury auto logo design.

3. Dom Perignon Logo Design

This champagne is the go-to drink of the wealthy, envied by those who cannot or will not spend one hundred dollars or more on one bottle of bubbly. The drink logo is simple, with a shield-shaped image that represents tradition in a gold color reminiscent of wealth. The name is written in a cursive script that is slightly rounded to soften the impact. The name appears handwritten, giving a personal artisan touch to the product.

4. Swarovski Logo Design

This company is known for its many crystal products, all beautiful, clear, and striking in their perfection. While the company’s original logo was the edelweiss flower of the founder’s homeland, the company later chose the graceful, upscale image of the swan as a central image. The swan’s pixilation toward the tail end refers to a crystal’s refraction of light. The blue color is reminiscent of another clear, crystalline substance—water and deserves to be in the top 10 jewelry logos.

5. Fendi Logo Design

While many of the other luxury logos focus on a combination of exclusivity and inclusiveness, the Fendi logo is all straightforward hard edges. The two F’s are nestled together in an intimate way, but they form a hard edged rectangle that implies tradition and honesty. Because this image is very different yet appropriate for the company, it is highly memorable and recognized throughout the fashion logo world.

6. Louis Vuitton Logo Design

This company is the oldest fashion house still in business, with one of the world’s most recognizable logo designs. The L and V of the name are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering. The contradiction of substance and humility is attractive in a brand and may be part of the reason for the company’s longevity.

7. Givenchy Logo Design

Again the square shape is used to give a straightforward image, which is unusual as luxury brands are not exactly low-frill products. The G is arranged to look like a spiral, which in this arrangement makes the square appear to be moving and swirling. This feeling of movement makes the brand appear to be constantly changing, a positive image. The brand name is written in thin, plain lettering that doesn’t detract from a rather complicated and certainly meaningful image.

8. Van Cleef & Arpels Logo Design

This French brand is known for high quality goods of all types, especially jewelry, watches, and perfumes. A diamond is the main shape, which refers to the luxury status of the brand while being appropriate for a brand known for their strikingly beautiful jewelry. The initials are prominently displayed within the diamond, along with a pole such as those traditionally used to mark French shops. This logo is unique because it has been in continuous use for almost a century, so it retains many references to and symbols of the past.

9. Hermes Logo Design

This well known luxury brand began as a luxury leather goods shop—hence the Duc saddle seen on the horse in the image, as well as the noble cart shown hitched to the horse. The writing is extremely square, avoiding rounded shapes wherever possible for a very serious, straightforward image that is appropriate for a leather goods shop. While this image is more descriptive of the brand’s past than their present, luxury brands often focus on their history as a selling point. In this case, Fendi is no exception.

10. Christian Louboutin Logo Design

Again a designer logo gives us a marriage of opposites, a newsy, serious font that belongs in newspapers along with a flamboyant handwritten one. The L of the last name is curved so it also forms the C of the first name in a witty, artistic touch. The wave-like shape below the last name gives a feeling of movement and innovation that keeps women coming back for the latest style of this iconic brand of shoes.

People can live without jewelry and watches, yet most people wear both often, on a daily basis in fact. Jewelry logos are selling an expensive product that has no physical use, but is nonetheless very valuable as a sign of affection and upward mobility. As such, these fashion logos must appeal to emotion and suggest that the product is worth the hefty price and developing accessory logo is to be taken seriously.

What makes a jewelry logo a success? First, you won’t see a lot of splashy images here. The most beautiful jewelry tends to be simple and striking, so most such logos are as well. However, some find success using a simple image that is connected to the industry, such as a diamond. Also, very few colors are used, for a sophisticated and timeless feeling. These logos are all very different images that nonetheless have inspired people of all classes to buy this powerful status symbol.

1. Zales Jewelry Logo Design

What logo could be more recognizable than the iconic Zales logo? There are several elements that make this logo so easy to pick out in the crowd. First the black and white color palette is simple and classy, appropriate for the goods being sold. Second, the font is bold in all caps but also simple, without any embellishment except for a small accent on the ‘A’, This accent is an upside down triangle, which is a symbol of strength while also referring to Zales’ key product: diamond jewelry.

2. Cartier Jewelry Logo Design

Cartier also chooses simplicity as a selling point for their logo, in this case a simple script logo that suggests polished beauty. The script makes it easy for the company to brand, using the signature font in communications. This logo also uses a plain, timeless black color palette. The Cartier brand exudes luxury not only because of the logo design but also because of their whole brand strategy.

3. Tiffany & Co. Jewelry Logo Design

This logo uses a plain, newsy font in black, but the background is often the signature Tiffany blue, which is a pale color infused with aqua tones. This is one case of excellent branding, because the logo and the color are both associated heavily with the brand and with luxury in general. Tiffany blue is actually a trademark of the company. The logo is so powerfully connected to wealth that the company has a line of jewelry with the logo engraved on the charm, something that few jewelers could successfully sell.

4. Bulgari Jewelry Logo Design

This luxury jeweler uses thin, newsy lettering, but adds weight by using all capital letters. Most notably, the name is written in the style of the ancient Romans, using a ‘V’ as the letter ‘U’. This gives a feeling of the ancient and eternal, which is very appropriate for a luxury jewelry brand. The lack of color allows the logo to be used in a variety of settings and color palettes, while the relatively simple design combined with the unique Roman lettering make it memorable.

5. Bulova Logo Design

This company is known more for watches than for other types of jewelry, so it is only appropriate that they use the tuning fork as a central image in the logo. Not only do most people expect an expensive watch to be a ‘finely tuned’ piece of machinery, the original Bulova watches used small tuning forks in the mechanisms to keep time. Today, the technology is more advanced, but Bulovi pays homage to their beginning with a stylized tuning fork in the logo. The writing in the logo is simple with the exception of a small triangle of negative space in the first letter.

6. Alex Jewelers Logo Design

This jewelry store has more mass appeal than Cartier or other luxury brands, so they use a more graphic logo that appeals to the average jewelry shopper. The image is clearly a well-cut diamond, while the scrolling, cursive font is both feminine and traditional. Once again, plain black is used to add sophistication. Even though I think the diamond image is a little cliche and dated, I think in this case it does work well. I would have probably reduced the number of lines and made it more abstract to give it some personality.

7. Jules R. Schubot Logo Design

This well known jeweler ties its name into the chief product by using an octagonal shape appearing to be the widest face of a cut gem, but inserting other ‘cuts’ that make it also appear to be the letter S. The writing is basic and simple, much like other jewelry companies, but the last name is much larger and bolder than the other writing. Instead of black on white, this jeweler puts a twist on the color palette by using white on black.

8. Piaget Logo Design

This European luxury jeweler and watchmaker uses their name as the central image of the logo along with a family crest. The connotations of tradition and old wealth are clear. Rather than a black and white color palette, Piaget uses a rich gold color that attracts attention while tying in to one of the most famous metals used in jewelry. The logo is in a generally square shape that further puts across the image of tradition and history.

9. Rolex Logo Design

Wristwatches are perhaps the most often worn piece of jewelry, and Rolex is the king of watchmakers. Not only is this the number one luxury watch brand in the world, it is also the most often copied. This makes the crown a very appropriate image for this company. The writing is bold and fitting for brand royalty in all caps with substantial serifs. The logo has a calming deep blue and royal gold color, although the colors used on watches vary according to what matches the item’s design. Counterfeiters may copy the iconic designs, but Rolex lovers are so brand loyal they can often spot fakes at a distance.

10. Tag Heuer Logo Design

This is another watch and accessory maker that has reached luxury status. In both the image and the writing, the first name is substantially thicker and bolder than the last, emphasizing the nickname for the brand. The colors are bright and unusual for such logos; the origin of the palette is unknown, although the red and white possibly refer to the Swiss flag. The shield shape implies the history of the brand as well as strength. The arrows on the letter ‘G’ imply movement, which is appropriate for a piece of jewelry with moving parts.

Makeup is a uniquely appearance oriented industry, with millions of women all over the globe striving to improve their own appearance using this product. This makes branding very important, as companies must send a strong message to customers to differentiate themselves from the competition. The following ten companies use their fashion logo to send a message that they are the answer to every imperfection and insecurity.

1. Shiseido Makeup Brand Logo Design

This Japanese cosmetics company is the oldest makeup company in the world, but it uses its logo to show that it is still moving forward. In particular, the S at the beginning and in the middle of the word both are drawn as wavy lines, a shape that usually connotes movement. Their best known product may be the iconic Shiseido red, a color that is all the more appropriate as the color of their clothing logo. The rest of the letters are simple and thin, letting the splash of color and reference to movement take center stage.

2. Carole’s Daughter Makeup Brand Logo Design

Carole’s Daughter offers gentler, more natural beauty products, with special attention to the palettes and features favored by women of color. The colors of the logo, in shades of a rich, attractive brown, are very appropriate for this company, while the cursive lettering and the flower above it are both feminine and soft, exactly how many women wish for their makeup to feel. The tagline below, ‘beauty by nature’, hints at the natural products used in this line of makeup and skincare products.

3. Max Factor Makeup Brand Logo Design

This makeup brand’s logo ties into its branding and tagline seamlessly, which may be the reason for its overwhelming success. The main feature of the brand is that it is used by makeup artists, which is exactly what its tagline states. The word ‘Max’ is made up by white circles that include customers in the promise of professional quality makeup while also invoking images of stage lights. The word ‘Factor’ as well as the tagline is written in an ultra-modern font that is also rounded for friendliness. The black and white color palette is timeless and sophisticated.

4. Origins Makeup Brand Logo Design

It’s impossible to look at this logo and not understand that this cosmetic company offers plant based and all natural goods, making the logo design a huge success. First, the key image is of two rather substantial trees basking in the sunlight. The color is monotone green, adding a bright touch without complicating the image or the message. The tagline, “Powered by nature. Proven by science,” expresses the company’s aims perfectly in just a few words.

5. Bonne Bell Makeup Brand Logo Design

Millions of adult women grew up buying Bonne Bell lip gloss, and the company is trying to build the adult image that will keep this customers coming back. While the same fruit flavored, pastel products are available, the logo features a sophisticated black and gray color palette to represent a new line of adult products. The company name is written plainly and simply—no childishness or fun there. A circle implies that the brand is still as friendly as ever, and it appears to have been drawn with a lipstick or lip gloss. This ties the colorless logo back into the makeup industry seamlessly.

6. Aveda Makeup Brand Logo Design

This is another company that has found great success appealing to people who love all natural products. However, its logo is very different from the others. The color palette is a simple black and white. The letters are written in a simple, block font with pointy edges reminiscent of a strong triangle. There are circular accents, adding a touch of legitimacy. The tagline is below the company name, explaining that Aveda offers ‘the art and science of pure flower and plant essences’.

7. Urban Decay Makeup Brand Logo Design

It’s not hard to gather from the name of this makeup company that they are offering a product very different from the others. The logo continues this impression. The key image is the company name written in some kind of dripping paint, as though it was messily scrawled on a wall. With graffiti a major part of every city in the United States, it’s to see how this gives the brand an edgy, citified presence that attracts people looking for a makeup brand that is different from the rest.

8. MAC Makeup Brand Logo Design

The MAC logo seems simple, but it has several features designed to communicate key information about the company to the consumer. First, the writing is made of connected lines that are ultra-modern, in keeping with one of the key values of the brand. The edges are slightly rounded to give a more friendly feeling, while the dots connecting the three letters add needed emphasis.

9. NARS Makeup Brand Logo Design

Like MAC, NARS has a name that is an acronym along with an ultra-modern, text only logo that is in a simple black and white color scheme. However, this logo manages to produce a very different image. First, the letters of the NARS logo are so thin as to be considered unassuming. However, they overlap in a way that is reminiscent of modern art, while the MAC logo is bold and all business. Last, there are no accents in the NARS logo, leaving all the emphasis on the name itself.

10. Stila Makeup Brand Logo Design

What makes a makeup logo work? For some of these, it is a tie to nature that suggests high quality, safe products. For others, it is a simple, text only logo with unconventional writing that shows the company’s edgy roots. These very different logos are successful because they communicate important information about the company and inspire their customer base to try the product.

Designer Fever: 10 Clothing Logos and Why You Are Wearing Them

Have you ever wondered why you and so many others are drawn to certain clothing logos? It might be the style or the quality, or even what celebrities happen to be wearing the brand at the same time. However, at least part of a brand’s appeal lies in logo branding. Fashion logos makes a statement about the brand and the people who wear it. Recently I wrote an article called Top 10 Online Boutique Logos. Here are a few iconic brands with iconic logos you just can’t stop wearing.

1. Chanel

What’s so important about this fashion logo? It includes two intertwined C’s with the first C turned so that it is backward. Although merely a stylized rendition of the founder’s initials, it is perhaps one of the most widely recognized logo in the fashion world. Part of this effect is due to logo branding, as the logo is present on every item that leaves this famous house of fashion, from perfumes to accessories to haute couture. Coco Chanel was known for putting a unique spin on classic clothing items, and this logo represents that image well.

2. Polo Ralph Lauren

Polo is just one of this famous clothing designer’s clothing lines, but it is the most recognizable. This is likely due in part to the effective logo of this brand. The logo features a polo player on his pony in the midst of a polo game, tying directly to the name of the clothing line. Because the game of polo is generally associated with upper class British sensibilities, the polo player gives the brand a sporty yet chic image. Polo Ralph Lauren is a good example of effective logo branding because the graphic is included on almost every item made by the company, yet it doesn’t feel overused or passé.

3. Louis Vuitton

Louis Vuitton’s logo features a simple L and V, with crisp serifs and the ‘L’ slanted to align with the V. It’s hard to understand exactly what makes this logo so powerful, except perhaps for its simplicity and high recognition. I t has been a vital piece of the luxury fashion house’s logo branding for decades, while retaining its appeal and high end image. This logo must be successful, because it is the most copied and counterfeited logo in the world.

4. Givenchy

The Givenchy logo features four G’s turned so that they create a square with details reminiscent of Celtic designs. The logo is symmetrical and recognizable, yet clearly ties in to the company name. It represents the sharp edges and extreme fashion for which this fashion house is known.

5. Tommy Hilfiger

Tommy Hilfiger is generally thought of as an all-American brand, and this logo does a great job of presenting that image. The logo is in a rectangular shape that is almost identical to that of the American flag. It also shares a color palette. Although there are clear differences in design, it’s easy to see that this design house wanted their logo branding to present a classic, patriotic image.

6. Juicy Couture

This brand is one of the hottest labels among young women, and the logo is designed to appeal to this audience. The logo includes two small dogs that appear to be holding a crest with heart and the words ‘Love P & G’, with the letters being the initials of the two founders of the brand. An ornate crown is above the crest while the name of the brand is in a scroll beneath. The inclusion of objects that appeal to a brand’s target audience is one example of good logo branding.

7. Versace

Gianni Versace wanted a classic yet distinctive logo for his brand of haute couture, and the Versace logo hits the mark. This designer logo features Medusa, who is perhaps the best known and most dangerous classical character. This logo branding gives the brand an archetypal yet edgy image that is seductive to fashion lovers of all ages and walks of life. Best of all, the Versace logo is different from almost every other logo, making it an effective and distinctive choice for this company.

8. Lacoste

People all over the world recognize the tiny crocodile adorning many a shirt, but few of them realize the origin of this Lacoste logo design or its power in logo branding. Lacoste is named after the company’s founder, French tennis player Rene Lacoste. Because this athlete was nicknamed ‘The Crocodile’ by the press, the reptile seemed a fitting logo. According to the Lacoste company, the tiny alligator on the left side of Lacoste’s original collared shirt was the first time a logo was worn on the outside of a garment. Since then, it has become a symbol of luxury to fashion lovers everywhere.

9. GAP

The GAP is one of the most popular stores in the United States, appealing to a wide variety of people from all walks of life. This logo wins for simplicity, with the name of the company in capital letters against a blue background. The simple logo has allowed this iconic clothing store to keep the same logo for years without appearing dated or old-fashioned. It also allows logo branding, as the font and colors are used consistently throughout the store and its advertisements.

10. Brooks Brothers

This is the oldest men’s clothier in the United States, and as such the logo features a timeless color scheme and an ancient graphic. The logo features a dark blue background and gold lettering with a sheep hanging suspended in a ribbon to the left of the company name. This logo graphic is actually a symbol of British wool sellers that dates back to the fifteenth century and relates to the classical myth of Jason and the Argonauts. While many people aren’t aware of the symbolism behind the graphic, it nonetheless is a potent image that offers many opportunities for logo branding.

As you can see, a successful company’s logo is not chosen randomly, but selected carefully to make a statement that will draw in customers. These logos aren’t merely part of their brand, they are the brand. If you want your company to enjoy the same success and renown, having a logo design team create a logo for you is the first step.

We at Logo Design Works have considerable experience with creating clothing and fashion company logos. Call us today on 800 488 5646 to find out if we can create a stunning designer brand for your company.

Bring In Sales with a Unique Boutique Logo

Do you own a boutique? Whether you are selling haute couture, funky alternative jewelry, or upscale children’s clothing, your boutique has almost no chance of success without a high quality, unique boutique logo. Because corporate branding is one of the biggest indicators of small business success, this is no room for a ready made logo from a free website or a do-it-yourself logo design job. A design agency can create the boutique logo or fashion logo you need, one that communicates what your business is all about. Here is a rough outline of the design process.

Step one: Choose your design agency. You don’t want just any design agency, but one with a stable of experienced employees and a long track record of producing unique logos for other companies. Avoid agencies that appear as though they outsource to freelancers, because their quality usually doesn’t match that of companies that use long-term employees. Your agency ideally should have a strong web presence as well as a physical office location. Once you have chosen the perfect design agency for your logo or clothing logos, your graphic designer will contact you to work on step two.

Step two: Consult with your design agency. A boutique logo is not an island; it is the public face of your corporate branding strategy. This means that your design agency will need to know about your company and your vision for its future. This level of individuality is one of the key differences between a ready made logo and one tailored to your boutique. The only way for your design agency to design a boutique logo that is perfect for you is for the graphic designer to discover what makes you tick.

Step three: Boutique logo creation. Once your design agency has relevant information about your company, they will work to develop the logo you need to take your business to the next level. Depending on the level of package you chose, you may be given several logo concepts to choose from and even be able to have them revised until they are a perfect match for your boutique’s energy.

Step four: Branding. Although your boutique logo has been created to your exact specifications, this is only the beginning. Your next step should be to hire the same design agency to use the logo as part of a corporate branding strategy for your company. Everything about your company, from ads to letterhead to in-store merchandising, should be created to tie in to your logo. Your design agency can help you develop a color theme for your premises and make sure customers feel like they know you. This connection is what makes a boutique logo so successful, and it is what will keep those customers coming back.

As you can see, developing your logo is not the end of the process, but the beginning. You will need business cards, logos, flyers, advertisements, signs, and even a website that helps promote your brand. This will not only help your boutique thrive; it will make it iconic. In a competitive market, a corporate branding strategy that ties in to a unique logo is the most likely recipe for success.

Here are the top 10 Online Boutique logos:

eLuxury

ELUXURY is an inspirational creative space that will be launching in early 2010. In the meantime it presents a different daily image or video and invites you to participate in the evolution of this new digital publishing frontier. The logo is a text based logo (like most fashion/luxury brands are) and exudes luxury on a dark background. The website is a little hard to navigate but the product range and offerings are quite impressive.

eLuxury Boutique Website and Online Store

Zappos.com

Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA.[2] The company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. In addition, Zappos has two outlets stores in Las Vegas, Nevada and Henderson, Nevada. I like this logo a lot. The company name is a unique customized font treatment and the icon is an abstract sole of a shoe with the heel being a baseball and the letter Z engraved into the sole.

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Zappos.com Website and online shoe store

RevolveClothing.com

REVOLVE offers one of the largest selections of women’s and men’s fashion online, from emerging and hard-to-find labels to your most beloved designers. We are known for our deep cross section of emerging designers, expertly selected pieces from established brands, and for our unrivaled denim offering. Yet again a very uninspiring logo. The website is quite nice and usable but the brand logo itself is quite ordinary and just font based logo.

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RevolveClothing.com Website and Online Boutique

Asos.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Yet again a very uninspiring logo. A very plain text logo on black background. Nothing much to say about this logo. The website again is quite nice and attractive. I would preferred a little more usability though.

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ASOS Boutique Website

Yoox.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Yet again a very uninspiring logo. A very plain text logo on black background. Nothing much to say about this logo. The website again is quite nice and attractive. I would preferred a little more usability though.

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Yoox Boutique Website and Online Store

BlueFly.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Yet again a very uninspiring logo. A very plain text logo on black background. Nothing much to say about this logo. The website again is quite nice and attractive. I would preferred a little more usability though.

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Blue Fly Boutique Website

Calvin Klein

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women¹s and men¹s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. By far the simplest of the whole lot with just a name in a simple font and no icon. The website is also quite bare and simple with just a white background and a border which includes a slide show of some black and white photos of the fall collection.

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Calvin Klein men's clothing brand website

Republic.co.uk

Republic, started in 1998, is a men’s- and women’s-wear retailer with over 80 stores in the UK. It was initially founded in 1985 as Just Jeans, but later changed its name to Best Jeanswear. The brand logo is quite nice actually with a bold and unique font on a black background. The offline store branding is quite powerful using black and red.

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Republic.co.uk Men's and Women's Clothing Website

eDressMe.com

eDressme is the perfect shop for teens to find quality cocktail and prom dresses. The great thing about this site is that they offer designs that are a lot more sophisticated that the regular a-line dresses found at department stores like JC Penney. The eDressMe.com logo is quite dated and looks quite tired. I am surprised a boutique targeting teens has such a boring logo and website.

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eDressMe.com Clothing Web store

Guess.com

The world knows GUESS. Today, it is one of the most widely recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide and counting. The logo is very simple and I feel I am repeating myself but to be honest there is nothing to talk about these boutique logos. They are all text based and some, like the Guess logo, do not use a unique font.

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Guess Clothing Website

Whether your jewelry business is a small time deal being run from your home or a multi-national corporation, you need a jewelry logo that customers can identify. A jewelry logo will not only make it easier for customers to remember your store, it will create a corporate brand with personality and flavor. If you are using a logo artist for your jewelry logo, stationery, and catalog design, he or she will consider the following style tips when designing your jewelry logo and make it to the top of the Top 10 Jewelry Logos.

First, there is the issue of a jewelry logo graphic. Many jewelry companies use a jewel in their logo, which can actually make it a poor choice. After all, you want your logo to stand out, right? Luckily, there are other shapes that are associated with jewelry. Necklaces, bracelets, rings, and earrings all have a recognizable shape that can be stylized to be unique and attention worthy. You can also choose traditionally feminine shapes such as flowers. If your company name evokes a particular image, that also can be a memorable choice for a jewelry logo. If you have any special ideas for your logo or catalog design, it’s important to share them with your logo artist.

Second, you and your logo artist need to choose a font for your company name. Traditionally, jewelry logo fonts are very ornate with swirling edging and a lot of detail. Because there are almost an infinite amount of fonts available, there is no need for your jewelry logo to deviate from this if you and your graphic artist. However, some successful logos for jewelry businesses use more blocky, modern lettering. If you want to step outside the box when it comes to jewelry font lettering, the possibilities are endless.

Third, you need to decide if your jewelry logo will have color and, if so, what that color scheme will be. There is nothing wrong with black and white. In fact, it can be a distinctive choice that sets you apart from other companies. However, many people prefer a colored jewelry logo. If you have a preference for black and white or for a specific color, make sure to let your logo artist know. There are distinct advantages and disadvantages that he or she can explain to you. You need to choose carefully because any color you choose will have to be used repeatedly throughout your company.

Last, you need to think about how your jewelry logo can be worked into all aspects of your company’s visual work. From your business cards to catalog design to signage, your logo will be ubiquitous in your company. The goal is for a jewelry logo to not just branding.htm”>represent your brand, but to actually become your brand. Your company will be not just a place that customers shop, but a place that they identify with. This is why it is so important to end up with a jewelry logo that is attractive enough to be seen over and over by you, your employees, your customers, and your community.

The longtime logo design dispute between the famous fashion trademark Polo Ralph Lauren (PRL) and United States Polo Association (USPA) has reached another milestone. According to the latest report, the US Court of Appeals has sided with the sports group.

The Case of Double Horsemen Logo

The suit started way back in early 80s when PRL filed a trademark infringement complaint for using the so-called “Double Horsemen” logo design featuring a pair of polo players mounted on horses while holding polo mallets. The lawsuit is against USPA and Jordache, the clothing company given the licensing rights to use this design.

There are different versions of this design – silhouette version of 2 horsemen, same version but with USPA text below, the plain drawing version you see at the right side, and that same version with USPA text below.

Though the silhouette version was found infringing to PRL’s trademark, the rest are cleared by the jury since there is no likelihood of confusion on these designs.

You can read the comprehensive legal arguments at Las Vegas Trademark Attorney blog.

Using a counterfeit logo even for less than 2 seconds can cost your business thousands of dollars. Just ask Sony BMG and MTV Online.

Annoyed from seeing its famous logo design used in many fake bags and other accessories, luxury goods maker Louis Vuitton has charged the controversial artist Britney Spears for using a pink Vuitton-upholstered dashboard in her “Do Something” music video in 2005. According to a news report:

In the opening scenes of the clip, Spears appears in the driver’s seat of a hot pink Hummer floating on make-believe clouds. One shot shows fingers drumming on a dashboard covered with what looks like Vuitton’s “Cherry Blossoms” design: dark pink blossoms on a pale pink, weblike background, embossed with the “LV” logo.

Although Britney was not found guilty, Sony BMG and MTV Online were asked to pay Louis Vuitton $117,000 apiece and stop broadcasting the video. This violation of counterfeiting laws is considered a direct attack on the brand’s luxury image.

If you check the said video on YouTube, that LV logo is barely noticeable unless you actually look for it. I can’t help but go over the importance of understanding basic trademark laws in your business. Failure to do so can result to ill consequences.

For more information about trademarks, you can visit Martin Schwimmer’s The Trademark Blog

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